Securing Your Future: How Citibank Singapore Provides Holistic Financial Solutions

7 min read

Combining informed advice, a comprehensive suite of products, and personalised service, Citibank Singapore gives you the tools and know-how to safeguard your financial future.

Working in long-term collaboration with a trusted banking partner can make a significant difference in achieving your wealth goals. Ideally, as early as possible during your wealth journey, you’ll want to identify a financial services provider that goes beyond conventional offerings to serve your unique, individual needs.

One such example is Citibank Singapore — a bank that not only excels in everyday products such as savings, credit and mortgage services, but also approaches wealth management from a uniquely holistic standpoint.

“At Citi, we emphasise tailored investment solutions,” says San Lo, Head of Investment Consultants, Citibank Singapore. “It’s not just about providing a set of predefined options but engaging in conversations where clients can ask questions and truly understand their investment strategy.”

Citibank financial advice
Citi’s collaborative approach emphasises dialogue and empowering clients to make informed financial decisions.

By adopting this approach, Lo says, “Citi ensures that clients are actively involved in the decision-making process, aligning their investments with their risk tolerance and long-term goals.” In Lo’s view, “There’s nothing quite like talking to somebody, exchanging ideas, refining those thoughts, challenging each other… That process, having that conversation, leads to a better understanding and conviction of strategies, and fresh ideas.”

Feel at Home with a Mortgage from Citi

Citi recognises that a mortgage plays a substantial role in how people think about their wealth. That’s only natural, since it tends to be the longest and largest loan a person takes. For this reason, mortgage services factor into how Citi helps customers manage their wealth.

Offering a diverse range of mortgage products designed to meet the specific needs of individual customers, Citi has a mortgage solution for you — whether you’re a first-time homebuyer or a seasoned investor.

Singapore landscape
Whether moving into your dream family home, or acquiring an investment property, Citi has a tailored mortgage solution to suit your needs.

What truly distinguishes Citi is its commitment to exceptional customer service. Clients experience a seamless journey from application to mortgage management, thanks to user-friendly digital tools, coupled with outstanding person-to-person service. This offering reflects Citi’s dedication to meeting the evolving needs of modern customers, appreciating the convenience of digital innovations, while still valuing the personal touch.

Wealth Management, Tailored to You

One of Citi’s core strengths is in holistic wealth management — where wealth creation and protection work hand in hand to grow your wealth sustainably and for the long term — providing customers with informed, up-to-date investment and financial advice.

Holistic wealth management involves viewing the wealth journey in three aspects: liquidity, longevity, and legacy, says Lo. “We assist clients in understanding and navigating each of these areas. Our dedicated relationship managers, especially those serving Citigold and Citigold Private Client customers, collaborate with a multidisciplinary team, offering insights into global markets and investment opportunities.” This approach ensures that wealth is not only created but also protected for the long term, Lo says.

Global market insights
Distilling the vast amount of information available on economic conditions locally and internationally, Citi’s relationship managers and analysts provide clients with invaluable intel on the factors affecting their portfolio.

Citigold and Citigold Private Client customers enjoy exclusive access to a dedicated relationship manager. This manager collaborates with a multidisciplinary team of experts, including investment counsellors and insurance specialists. Furthermore, clients receive insights from Citi’s global research platform, providing a comprehensive view of international markets and investment opportunities.

“Citi’s approach goes beyond traditional banking,” Lo says. “By challenging clients to understand their investments and actively participate in the decision-making process, we aim to empower them to weather economic uncertainties. Our expertise in global markets, combined with a focus on long-term trends, makes Citi an ideal choice for individuals seeking comprehensive financial guidance.”

Safeguarding Against Risks

Citi’s strategic partnership with insurer AIA further amplifies its capabilities; not least, in helping clients protect against uncertainties. This collaboration combines banking and insurance sector expertise to address clients’ financial needs more comprehensively.

By aligning insurance coverage with broader financial goals, Citi ensures that clients receive tailored solutions that go beyond traditional banking services, providing a safeguard against life’s unexpected twists and turns.

Beyond day-to-day hazards, Lo says investors need to be conscious of broader risks when formulating their investment strategies. “The world is becoming more polarised geopolitically, with China, India, and the US of course playing significant roles,” he says. “Clients as investors should be looking for opportunities — and not be overly defensive.” Lo explains that in the new inflationary climate, investors need to understand the erosion of cash value and explore avenues that beat nominal returns. Today, the worst move is not moving at all.

foreign currency
San Lo says, “Our expertise in global markets, combined with a focus on long-term trends, makes Citi an ideal choice for individuals seeking comprehensive financial guidance.”

In Lo’s view, investors must learn to distinguish the difference between risk and volatility, in order to make informed investment decisions. “Clients should actively engage with their financial advisors and investment consultants to gain insights,” he says. “Clients need to avoid inaction and be proactive in seeking professional advice, while always seeking explanations, to make well-informed decisions.” Lo says it’s vital that clients remain curious, questioning assumptions, and querying even experts’ advice. “I say this to clients quite often — they really, really need to take the time to ask questions.”

Looking to the Future

Exploring the factors that may to impact customers’ portfolios in the coming years, Lo says, “Looking ahead, we anticipate an adjustment period due to changes in interest rates and inflation levels.” While short-term adjustments may occur, Lo encourages investors to focus on longer-term trends, such as the rise of Asia, continued innovation in healthcare and technology, artificial intelligence (AI), alternative energy sources, and the move towards sustainability. These present significant opportunities for investors, he says. “Understanding these trends is essential for long-term financial success.”

Lo sees the potential for AI to improve financial advice and clients’ own, independent intelligence gathering and knowledge-seeking. “Distilling complex information is crucial,” he says. “It’s about cutting through the noise. Clients can easily get caught up in contradictory content, presenting clashing points of view — for example, the debates around electric vehicles, renewable energy and climate change. AI can be very useful in simplifying those sorts of complex subjects.”

Engaging in dialogues around topics of this nature, and providing tailored financial solutions suited to your individual needs, Citi aims to give clients the tools and know-how to ensure their financial health. Whether you’re navigating the complexities of homeownership or seeking strategic investment opportunities, the support and guidance of a partner like Citi could be the key to unlocking the full potential of your wealth in years to come.

To explore how Citi can help get you closer to your dream home, visit For more on how Citi can help you achieve your long-term financial objectives, visit


About Christian Barker

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