Spruced up homes part of property sales push

2 min read


In a bid to transform a slow-moving property into a hot listing, some landlords and property agents in Singapore have turned to a decorating technique that has taken off in America.

The goal is simple enough. Have the property stand out in a buyer’s market, sell it fast and ideally at a higher price.

For this reason, some landlords and property agents in Singapore have adopted a technique called “home staging” – transforming a lived-in home so that it is fit for an audience.

This is said to have originated in the United States in 1972 by real estate agent Barb Schwarz. It involves everything from cleaning up to repainting walls, and even baking bread during viewings so that the house smells irresistible. All in hope of a quick sale by standing out in the buyer’s market.  

There are a handful of professionals that offer home staging services in Singapore. While many baulk at the idea of forking out money on a house that is to be sold, home stagers told The Straits Times that it is worth the cash.   

Vice-president of Vestor Realty Lawrence Poh, 50, takes matters into his own hands.

Before taking photographs or hosting a viewing, he lugs suitcases of cutlery, throw pillows and potted plants to stage a house.

Mr Poh also uses home scents, and sometimes serves wine or changes the home owner’s bedsheets to fit a theme. “I’m like a moving furniture warehouse,” he said.

Visit The Straits Times for the full report.


Looking to sell your property?

Whether your HDB apartment is reaching the end of its Minimum Occupation Period (MOP) or your condo has crossed its Seller Stamp Duty (SSD) window, it is always good to know how much you can potentially gain if you were to list and sell your property. Not only that, you’ll also need to know whether your gains would allow you to right-size to the dream home in the neighbourhood you and your family have been eyeing.

One easy way is to send us a request for a credible and trusted property consultant to reach out to you.

Alternatively, you can jump onto 99.co’s Property Value Tool to get an estimate for free.

If you’re looking for your dream home, be it as a first-time or seasoned homebuyer or seller – say, to upgrade or right-size – you will find it on Singapore’s fastest-growing property portal 99.co.

Meanwhile, if you have an interesting property-related story to share with us, drop us a message here — and we’ll review it and get back to you.

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