{"id":25644,"date":"2019-05-04T11:50:24","date_gmt":"2019-05-04T03:50:24","guid":{"rendered":"https:\/\/www.99.co\/blog\/singapore\/?p=25644"},"modified":"2022-06-13T17:06:48","modified_gmt":"2022-06-13T09:06:48","slug":"9-ways-to-create-an-effective-property-listing","status":"publish","type":"post","link":"https:\/\/www.99.co\/singapore\/insider\/9-ways-to-create-an-effective-property-listing\/","title":{"rendered":"9 Ways To Create An Effective Property Listing"},"content":{"rendered":"
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Listing your property is easy, but how do you make sure it is effective in reaching your target audience? With more home buyers turning to online mediums to hunt for properties, creating a good property listing matters more than ever:
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#1 Use good Search Engine Opitimisation (SEO) practices<\/b><\/h3>\n

Search Engine Optimisation (SEO) is essential for getting your property listing to rank in search. <\/span><\/p>\n

First, conduct thorough keyword research to find out what phrases your target audience searches for. A tip would be to put yourself in the customer\u2019s shoes, and think about what they are likely to search for. Following that, weave those keyword phrases into your listing. A good example would be \u201c3-bedroom condominium in Orchard\u201d. <\/span><\/p>\n

Ideally, use keyword phrases between two and four words long. They should include terms such as the neighbourhood where your listing is located.
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However, be careful to avoid keyword stuffing by keeping your keyword density to around two per cent. For example, if your keyword is “Orchard”, and your listing is 300 words long, it should appear no more than six times.
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Search engine optimization is essential for getting your property listing to rank in search.<\/figcaption><\/figure>\n

#2 Include high-quality photos<\/b><\/h3>\n

Good photos also make it easier for tenants or buyers to get a feel of the property. Take a variety of photos that showcase the different rooms, and highlight certain distinctive features of the property. Make sure to photograph features that you are going to highlight in the listing.<\/em>
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If your listing mentions a floor-to-ceiling picture window, then make sure to have photographs of it.<\/p>\n

Consider the lighting too, as it will affect the quality of photos. <\/span>It is\u00a0 recommended to take photos when the sun is at its highest (zenithal light), using additional indoor lighting to get the best shots. Furnish the rooms well, keeping them clean and presentable so that prospective tenants can visualise the living spaces. <\/span><\/p>\n

For the best quality photos, use a digital camera instead of a smartphone. Alternatively, consider hiring a professional.<\/span><\/p>\n

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Take a variety of photos that showcase the different rooms, and highlight certain distinctive features of the property.<\/figcaption><\/figure>\n

#3 Describe the property accurately<\/b><\/h3>\n

Provide accurate information about the size of the apartment, and the condition that it is in; this helps to set realistic expectations for the prospective tenant. It also shows integrity and trustworthiness.<\/span><\/p>\n

In particular, don’t “fudge” details, such as claiming that the MRT station is five minutes’ away, when you know that’s only possible at a fast jog. Also, don’t be obscure in your descriptions. For example, don’t try to cut short your description by just writing “call me for more details”.<\/p>\n

Some readers navigate away the moment they see that – you’re demanding effort on their part before you’ve hooked them in.<\/p>\n

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Provide accurate information about the size of the apartment and the condition that it is in.<\/figcaption><\/figure>\n

#4 Choose adjectives with care, and use words that add value<\/b><\/h3>\n

Use words that put a positive spin on the description. For example, you can use \u201ccosy\u201d to describe a small apartment, and \u201cluxurious\u201d to describe an apartment with high-end facilities. However, don’t overdo it.
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Note that the more adjectives you use, the more you are demanding from the reader. Imagining a cosy apartment is easy. Imagining a cosy apartment with “a delicate vibe that resonates with a sense of home<\/em>” is demanding too much effort from the reader. Pick positive words, but don’t end up using flighty or poetic language.<\/p>\n

#5 Include as much information as possible<\/b><\/h3>\n

Your property listing should include everything a home seeker would need. Include details like location, amenities, parking access, neighbouring schools, and key features of the interior. Commonly forgotten details are:
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