{"id":28931,"date":"2019-08-27T12:27:54","date_gmt":"2019-08-27T04:27:54","guid":{"rendered":"https:\/\/www.99.co\/blog\/singapore\/?p=28931"},"modified":"2022-06-13T17:23:59","modified_gmt":"2022-06-13T09:23:59","slug":"power-pusher-dominates-the-99co-annual-agent-summit","status":"publish","type":"post","link":"https:\/\/www.99.co\/singapore\/insider\/power-pusher-dominates-the-99co-annual-agent-summit\/","title":{"rendered":"PowerPusher Dominates the 99.co Annual Agent Summit"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>99.co held its Annual Agents&#8217; Summit on 22nd of August. With the theme &#8220;Mastering the Weapons of Digital Attraction&#8221;, over 300 property agents were in attendance. The highlight of the event was when CEO of 99.co, Darius Cheung, launched PowerPusher.<\/p>\n<h3>PowerPusher<\/h3>\n<figure id=\"attachment_28938\" aria-describedby=\"caption-attachment-28938\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-28938\" src=\"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2019\/08\/P1310774.jpg\" alt=\"\" width=\"800\" height=\"533\"><figcaption id=\"caption-attachment-28938\" class=\"wp-caption-text\">PowerPusher is a new digital tool that lets property agents create focused (targeted) ad campaigns<\/figcaption><\/figure>\n<p>PowerPusher is a new digital tool for real estate agents, that creates focused ads for the agents&#8217; listings. Utilising data from 99.co&#8217;s extensive database, the process of creating an ad campaign has never been easier, or faster.<\/p>\n<p>CEO Darius Cheung launched the new tool; he showcased how to start marketing campaigns using PowerPusher in mere minutes. He also highlighted the three main highlights of PowerPusher:<\/p>\n<p>First, with PowerPusher, creating a campaign works like this:<\/p>\n<ul>\n<li>Tap a button to start<\/li>\n<li>Decide how many coins to assign to the campaign<\/li>\n<li>Launch it<\/li>\n<\/ul>\n<p>That&#8217;s it.<\/p>\n<p>This is faster than making your own campaign, leaving you with more time to focus on meeting clients, conduct viewings, and so forth. PowerPusher also targets your ads at specific, interested audiences. For example, if your property is in Jurong, your ads will appear for buyers who frequently browse Jurong area properties.<\/p>\n<p>Second, 99.co takes zero percent of your money. Your entire investment goes into buying ads, and we don&#8217;t take a cut. Most other ad companies take up to 30 per cent to 40 per cent of what you put in, for this kind of campaign.<\/p>\n<p>Third, 99.co is one of Google&#8217;s few whitelisted partners in Singapore, &amp; the first in the Real Estate industry. This allows us to be at the forefront of Google technology.<\/p>\n<h3>Speeches<\/h3>\n<figure id=\"attachment_28940\" aria-describedby=\"caption-attachment-28940\" style=\"width: 801px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-28940 \" src=\"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2019\/08\/P1310715.jpg\" alt=\"\" width=\"801\" height=\"534\"><figcaption id=\"caption-attachment-28940\" class=\"wp-caption-text\">99.co is one of Google&#8217;s fastest growing partners in terms of search volume, and Search Engine Optimisation (SEO)<\/figcaption><\/figure>\n<p>Mr. Nguyen Minh Anh, APAC Channel Partners Product Sales &amp; Activations Lead at Google, was also present.<\/p>\n<p>He gave a presentation on the factors in human \/ machine interaction. In particular, he explained the growing role of machine learning in targeted ads, and how AI improves property search. With the latest advances in machine learning, it&#8217;s now possible for search portals to predict the user&#8217;s patterns, and mitigate inefficient advertising.<\/p>\n<p>He also mentioned 99.co is one of Google&#8217;s fastest growing partners in terms of search volume and search engine optimisation.<\/p>\n<h3>Subsequent Speeches<\/h3>\n<p><span style=\"font-weight: 400;\">After the launch of PowerPusher and a break, two keynote speakers then delivered their thoughts on mastering the digital weapons of mass attraction. <\/span><\/p>\n<figure id=\"attachment_28934\" aria-describedby=\"caption-attachment-28934\" style=\"width: 801px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-28934\" src=\"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2019\/08\/P1320041.jpg\" alt=\"Alex Lim\" width=\"801\" height=\"534\"><figcaption id=\"caption-attachment-28934\" class=\"wp-caption-text\">Photography, copy-writing, and post-production editing are skills that property agents will find useful today.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">First up was Mr. Alex Lim, Senior Group Division Director, ERA Singapore. He discussed how the ways property agents use to attract their clients have changed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> He explained that, due to increasing digitisation, the mobile phone has become more important in attracting clients. More people now browse listings or property news on their phone, rather than at a desktop. This means listings need to be instantly attractive, to fast scrolling and easily distracted audiences.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Real estate agents need to step up their game, and evolve with this form of browsing behaviour. Moreover, he listed three skills that real estate agents must have in order to remain relevant in the industry:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. <strong>Photography<\/strong> to attract more eyeballs to your listing; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. <strong>Copywriting<\/strong> to utilise the developer\u2019s description of the property and sell the property better; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. <strong>Post-production<\/strong> to edit your photos and videos to make the property look nicer. <\/span><\/p>\n<figure id=\"attachment_28933\" aria-describedby=\"caption-attachment-28933\" style=\"width: 801px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-28933\" src=\"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2019\/08\/P1320120.jpg\" alt=\"Gaynor Lim\" width=\"801\" height=\"534\"><figcaption id=\"caption-attachment-28933\" class=\"wp-caption-text\">Property agents should spend more time getting to know the client, than talking about property<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Mr. Gaynor Lim, Associate Division Director, Propnex, spoke on how connecting with the client is the most effective way to sell a property. He explained that most property agents spend more time rattling off property features, than on listening to the client and building rapport.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He advise was for property agents to spend 80 per cent of their time understanding the client, and 20 per cent of the time on talking about the property.<\/span><\/p>\n<h3>Conclusion<\/h3>\n<p>PowerPusher gives real estate agents a streamlined and easy-to-use way of advertising their listings. With this, agents need not spend so much time on the mundane while still being able to utilise technology to the fullest.<\/p>\n<p><em>What do you think about PowerPusher? Voice your thoughts in our comments section or on <\/em><a href=\"https:\/\/www.facebook.com\/groups\/yourpropertycommunity\/\"><em>our Facebook community page<\/em><\/a><em>.<\/em><\/p>\n<p><em>Looking for a property? Find the home of your dreams today on Singapore\u2019s largest\u00a0<\/em><a href=\"https:\/\/www.99.co\/?utm_source=blog%20main%20site%20conversion\"><em>property portal 99.co<\/em><\/a><em>! You can also\u00a0<\/em><a href=\"https:\/\/www.99.co\/calculators\/mortgage\"><em>access a wide range of tools to calculate your down payments and loan repayments<\/em><\/a><em>, to make an informed purchase.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>99.co held its Annual Agents&#8217; Summit on 22nd of August. With the theme &#8220;Mastering the Weapons of Digital Attraction&#8221;, over 300 property agents were in attendance. The highlight of the event was when CEO of 99.co, Darius Cheung, launched PowerPusher. PowerPusher PowerPusher is a new digital tool for real estate agents, that creates focused ads&hellip;<\/p>\n","protected":false},"author":83,"featured_media":28942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[54404,57131,53613],"tags":[54406,54405],"persona":[],"class_list":{"2":"type-post","12":"entry","13":"has-post-thumbnail"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PowerPusher Dominates the 99.co Annual Agent Summit - 99.co<\/title>\n<meta name=\"description\" content=\"At 99.co&#039;s Annual Agents&#039; 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