{"id":32168,"date":"2020-03-30T21:23:30","date_gmt":"2020-03-30T13:23:30","guid":{"rendered":"https:\/\/www.99.co\/blog\/singapore\/?p=32168"},"modified":"2022-06-13T17:24:55","modified_gmt":"2022-06-13T09:24:55","slug":"mas-monetary-policy-easing-property-market","status":"publish","type":"post","link":"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/","title":{"rendered":"MAS: Will its latest policy move hurt the Singapore property market?"},"content":{"rendered":"
<\/div>

In a bid to stimulate the economy in an economic recession<\/a>, the Monetary Authority of Singapore (MAS) announced on 30 March 2020 that it would be easing its monetary policy.<\/strong> Technically, what they’ve done is to reduce the slope of the Singapore dollar policy band* to a zero rate of appreciation, as well as lower the policy band’s midpoint (Tip: Read on for the layman definition).<\/p>\n

The lowering the midpoint of the policy band was last deployed during the 2008-9 financial crisis, and it’s worth mentioning that MAS has never ‘reduced the slope’ and<\/em> ‘lowered the midpoint’ of the policy band at the same time, which implies that MAS is taking unprecented measures\u2060\u2014on top of the recently announce S$48 billion Covid-19 stimulus package\u2014to buttress Singapore’s economy against the oncoming storm.<\/p>\n

The policy band is officially called the Singapore dollar nominal effective exchange rate, or S$NEER<\/a><\/strong>. It essentially determines the value of the Singapore dollar (i.e. the exchange rate) between the SGD and a ‘basket’ of currencies of the country’s major trading parters within an undisclosed range. The ‘basket’ is, according to MAS, \u201creviewed and adjusted periodically\u201d according to the country\u2019s trade patterns, but the exact make-up of the S$NEER is never revealed to deter speculation.<\/p>\n

Here’s how the S$NEER looks like as of 30 March 2020, after the MAS announcement<\/a>.:<\/p>\n

\"mas
The S$NEER policy curve as of 30 March 2020. Before the adjustment to a zero rate of appreciation, the SGD was appreciating against other currencies. Source: Monetary Authority of Singapore (MAS)<\/figcaption><\/figure>\n

In layman terms…<\/h2>\n

…the MAS is weakening<\/em> the Singapore dollar, for our own good.<\/p>\n

While the central banks of most major economies (e.g. the US Federal Reserve) adjust interest rates to determine monetary policy, Singapore does so by setting exchange rates (i.e. letting the SGD rise or fall against the previously mentioned ‘basket’ of currencies). An exchange rate-based monetary approach makes more sense for a small, open and trade-dependent economy such as Singapore’s.<\/p>\n

An analogy would be Singapore using an Apple Mac, while the US and European Union uses Windows. Both are computers and essentially get the same job done but using different systems.<\/p>\n

[Recommended article:<\/em>\u00a0How the Resilience Package could help the SG property market<\/a>]<\/p>\n

But why would the MAS weaken our currency?<\/h2>\n

The move is expected to slow the rate of inflation (i.e. keep prices stable) and make Singapore’s exports relatively cheaper and more competitive (although that’s not a sure bet amid the Covid-19 outbreak). Conversely, monetary easing will make prices of imports more expensive, but the plunge in demand worldwide due to the outbreak means that only certain imported goods could see a rise in price.<\/p>\n

Deputy Prime Minister Heng Swee Keat said in his Budget statement that these maneouvers by MAS will “provide sufficient liquidity in the financial system” and complement the stimulus package when it comes to preserving jobs, skills and Singapore firms’ know-how and capacities<\/strong>. “Easing will also encourage institutional investors to hold onto SGD,” said David Baey, CEO of home loan specialist Mortgage Master.<\/p>\n

The International Monetary Fund (IMF) has already declared that the world has entered a global recession<\/a>. “In this crisis, almost all our key trading partners\u2019 currencies have weakened considerably against the USD, leaving the SGD sticking out,” noted Chow He Shen, a Singaporean-born private investor and family office fund manager. Weakening the SGD, he explains, is a vital move to keep Singapore competitive versus rival economies in this recession.<\/p>\n

\"view
The jury could be still out on the Singapore propety market.<\/figcaption><\/figure>\n

How does the MAS policy easing affect the property market?<\/strong><\/h2>\n

On its own, the actions by the MAS will not have an impact to the property market, even though the easing of a currency of a country often leads to an increase in that country’s interest rates.<\/p>\n

“The last time MAS adopted a similar policy stance was in 2016,” said David. “Coupled with the global economic boom, the Singapore Interbank Offered Rate (SIBOR)<\/a> rose from 1 to 2% between 2017 and 2019.<\/p>\n

Asked about whether property buyers will imminently see a rise in home loan interest rates, David said that this is unlikely consiering the economic situation now. “With the government’s stimulus package providing Singaporeans with cash, and global interest rates staying low, opposing measures will cancel each other out and keep home loan interest rates stable.”<\/strong><\/p>\n

If anything is to have an impact on the property market, He Shen reasoned it will be down to non-monetary factors. “Because of the scope and severity of the Covid-19 outbreak, the fear factor has resulted in an aggregate demand collapse in discretionary spending apart from consumer staples. The strict rules in place will discourage property viewings and transactions, and banks may be more stringent in vetting mortgages despite the low home loan interest rates.”<\/p>\n

So, the fate of the Singapore property market still hinges on how bad the global recession will be, based on the duration and extent of economic disruption that the Covid-19 outbreak will bring. Those vested in the property market might want to continue holding their breath.<\/p>\n

 <\/p>\n

How will the Singapore property market fare during the global recession? Voice your thoughts in our comments section or on<\/em>\u00a0our Facebook community page<\/em><\/a>.<\/em><\/p>\n

Want to know more about the current state of the SG property market? Check out\u00a0Covid-19: Latest rules for new launch condo showflats<\/a> and\u00a0This is Covid-19’s impact on Chinese buyers in the SG property market<\/a><\/p>\n

Looking for a property? <\/em>Find the home of your dreams today on Singapore\u2019s largest\u00a0property portal 99.co<\/a>! You can also\u00a0access a wide range of tools to calculate your down payments and loan repayments<\/a>, to make an informed purchase.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a bid to stimulate the economy in an economic recession, the Monetary Authority of Singapore (MAS) announced on 30 March 2020 that it would be easing its monetary policy. Technically, what they’ve done is to reduce the slope of the Singapore dollar policy band* to a zero rate of appreciation, as well as lower…<\/p>\n","protected":false},"author":59,"featured_media":32171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[53593,57131],"tags":[55029,53827,53672],"persona":[],"class_list":{"2":"type-post","12":"entry","13":"has-post-thumbnail"},"acf":[],"yoast_head":"\nMAS: Will its latest policy move hurt the Singapore property market? - 99.co<\/title>\n<meta name=\"description\" content=\"On 30 March 2020, MAS has eased its monetary policy, essentially weakining the Singapore dollar. Will it affect the property market?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAS: Will its latest policy move hurt the Singapore property market?\" \/>\n<meta property=\"og:description\" content=\"On 30 March 2020, MAS has eased its monetary policy, essentially weakining the Singapore dollar. Will it affect the property market?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/99dotco\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-30T13:23:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-13T09:24:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2020\/03\/mas-monetary-easing-policy-property-market.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kyle Leung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@99dotco\" \/>\n<meta name=\"twitter:site\" content=\"@99dotco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kyle Leung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/\"},\"author\":{\"name\":\"Kyle Leung\",\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/#\/schema\/person\/8f8c92b21148ef5dd27c9b566ce17c76\"},\"headline\":\"MAS: Will its latest policy move hurt the Singapore property market?\",\"datePublished\":\"2020-03-30T13:23:30+00:00\",\"dateModified\":\"2022-06-13T09:24:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/\"},\"wordCount\":978,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2020\/03\/mas-monetary-easing-policy-property-market.jpg\",\"keywords\":[\"interest rate\",\"MAS\",\"property market\"],\"articleSection\":[\"Financial News\",\"Property News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/#respond\"]}],\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/\",\"url\":\"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/\",\"name\":\"MAS: Will its latest policy move hurt the Singapore property market? - 99.co\",\"isPartOf\":{\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2020\/03\/mas-monetary-easing-policy-property-market.jpg\",\"datePublished\":\"2020-03-30T13:23:30+00:00\",\"dateModified\":\"2022-06-13T09:24:55+00:00\",\"description\":\"On 30 March 2020, MAS has eased its monetary policy, essentially weakining the Singapore dollar. Will it affect the property market?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/#primaryimage\",\"url\":\"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2020\/03\/mas-monetary-easing-policy-property-market.jpg\",\"contentUrl\":\"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2020\/03\/mas-monetary-easing-policy-property-market.jpg\",\"width\":1200,\"height\":675,\"caption\":\"red flags in singapore property\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.99.co\/singapore\/insider\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Financial News\",\"item\":\"https:\/\/www.99.co\/singapore\/insider\/financial-news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"MAS: Will its latest policy move hurt the Singapore property market?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/#website\",\"url\":\"https:\/\/www.99.co\/singapore\/insider\/\",\"name\":\"\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.99.co\/singapore\/insider\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/#organization\",\"name\":\"99.co\",\"url\":\"https:\/\/www.99.co\/singapore\/insider\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2022\/08\/nnco_logo.webp\",\"contentUrl\":\"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2022\/08\/nnco_logo.webp\",\"width\":192,\"height\":72,\"caption\":\"99.co\"},\"image\":{\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/99dotco\/\",\"https:\/\/x.com\/99dotco\",\"http:\/\/instagram.com\/99.co\",\"https:\/\/www.linkedin.com\/company\/3625176\",\"http:\/\/pinterest.com\/99dotco\/\",\"https:\/\/www.youtube.com\/channel\/UCTFNrxXF9L1XZUlZNq07VKA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/#\/schema\/person\/8f8c92b21148ef5dd27c9b566ce17c76\",\"name\":\"Kyle Leung\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8444a682a25820d3a7401e9645077075cadf6018c6dd73c921723de59d47b5c6?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8444a682a25820d3a7401e9645077075cadf6018c6dd73c921723de59d47b5c6?s=96&r=g\",\"caption\":\"Kyle Leung\"},\"description\":\"Content Marketing Manager @ 99.co\",\"url\":\"https:\/\/www.99.co\/singapore\/insider\/author\/kyle-leung\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"MAS: Will its latest policy move hurt the Singapore property market? - 99.co","description":"On 30 March 2020, MAS has eased its monetary policy, essentially weakining the Singapore dollar. Will it affect the property market?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/","og_locale":"en_US","og_type":"article","og_title":"MAS: Will its latest policy move hurt the Singapore property market?","og_description":"On 30 March 2020, MAS has eased its monetary policy, essentially weakining the Singapore dollar. Will it affect the property market?","og_url":"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/","article_publisher":"https:\/\/www.facebook.com\/99dotco\/","article_published_time":"2020-03-30T13:23:30+00:00","article_modified_time":"2022-06-13T09:24:55+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2020\/03\/mas-monetary-easing-policy-property-market.jpg","type":"image\/jpeg"}],"author":"Kyle Leung","twitter_card":"summary_large_image","twitter_creator":"@99dotco","twitter_site":"@99dotco","twitter_misc":{"Written by":"Kyle Leung","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/#article","isPartOf":{"@id":"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/"},"author":{"name":"Kyle Leung","@id":"https:\/\/www.99.co\/singapore\/insider\/#\/schema\/person\/8f8c92b21148ef5dd27c9b566ce17c76"},"headline":"MAS: Will its latest policy move hurt the Singapore property market?","datePublished":"2020-03-30T13:23:30+00:00","dateModified":"2022-06-13T09:24:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/"},"wordCount":978,"commentCount":0,"publisher":{"@id":"https:\/\/www.99.co\/singapore\/insider\/#organization"},"image":{"@id":"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/#primaryimage"},"thumbnailUrl":"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2020\/03\/mas-monetary-easing-policy-property-market.jpg","keywords":["interest rate","MAS","property market"],"articleSection":["Financial News","Property News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/#respond"]}],"copyrightYear":"2020","copyrightHolder":{"@id":"https:\/\/www.99.co\/singapore\/insider\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/","url":"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/","name":"MAS: Will its latest policy move hurt the Singapore property market? - 99.co","isPartOf":{"@id":"https:\/\/www.99.co\/singapore\/insider\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/#primaryimage"},"image":{"@id":"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/#primaryimage"},"thumbnailUrl":"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2020\/03\/mas-monetary-easing-policy-property-market.jpg","datePublished":"2020-03-30T13:23:30+00:00","dateModified":"2022-06-13T09:24:55+00:00","description":"On 30 March 2020, MAS has eased its monetary policy, essentially weakining the Singapore dollar. Will it affect the property market?","breadcrumb":{"@id":"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/#primaryimage","url":"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2020\/03\/mas-monetary-easing-policy-property-market.jpg","contentUrl":"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2020\/03\/mas-monetary-easing-policy-property-market.jpg","width":1200,"height":675,"caption":"red flags in singapore property"},{"@type":"BreadcrumbList","@id":"https:\/\/www.99.co\/singapore\/insider\/mas-monetary-policy-easing-property-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.99.co\/singapore\/insider\/"},{"@type":"ListItem","position":2,"name":"Financial News","item":"https:\/\/www.99.co\/singapore\/insider\/financial-news\/"},{"@type":"ListItem","position":3,"name":"MAS: Will its latest policy move hurt the Singapore property market?"}]},{"@type":"WebSite","@id":"https:\/\/www.99.co\/singapore\/insider\/#website","url":"https:\/\/www.99.co\/singapore\/insider\/","name":"","description":"","publisher":{"@id":"https:\/\/www.99.co\/singapore\/insider\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.99.co\/singapore\/insider\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.99.co\/singapore\/insider\/#organization","name":"99.co","url":"https:\/\/www.99.co\/singapore\/insider\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.99.co\/singapore\/insider\/#\/schema\/logo\/image\/","url":"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2022\/08\/nnco_logo.webp","contentUrl":"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2022\/08\/nnco_logo.webp","width":192,"height":72,"caption":"99.co"},"image":{"@id":"https:\/\/www.99.co\/singapore\/insider\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/99dotco\/","https:\/\/x.com\/99dotco","http:\/\/instagram.com\/99.co","https:\/\/www.linkedin.com\/company\/3625176","http:\/\/pinterest.com\/99dotco\/","https:\/\/www.youtube.com\/channel\/UCTFNrxXF9L1XZUlZNq07VKA"]},{"@type":"Person","@id":"https:\/\/www.99.co\/singapore\/insider\/#\/schema\/person\/8f8c92b21148ef5dd27c9b566ce17c76","name":"Kyle Leung","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.99.co\/singapore\/insider\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8444a682a25820d3a7401e9645077075cadf6018c6dd73c921723de59d47b5c6?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8444a682a25820d3a7401e9645077075cadf6018c6dd73c921723de59d47b5c6?s=96&r=g","caption":"Kyle Leung"},"description":"Content Marketing Manager @ 99.co","url":"https:\/\/www.99.co\/singapore\/insider\/author\/kyle-leung\/"}]}},"modified_by":"Kyle Leung","_links":{"self":[{"href":"https:\/\/www.99.co\/singapore\/insider\/wp-json\/wp\/v2\/posts\/32168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.99.co\/singapore\/insider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.99.co\/singapore\/insider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.99.co\/singapore\/insider\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.99.co\/singapore\/insider\/wp-json\/wp\/v2\/comments?post=32168"}],"version-history":[{"count":0,"href":"https:\/\/www.99.co\/singapore\/insider\/wp-json\/wp\/v2\/posts\/32168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.99.co\/singapore\/insider\/wp-json\/wp\/v2\/media\/32171"}],"wp:attachment":[{"href":"https:\/\/www.99.co\/singapore\/insider\/wp-json\/wp\/v2\/media?parent=32168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.99.co\/singapore\/insider\/wp-json\/wp\/v2\/categories?post=32168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.99.co\/singapore\/insider\/wp-json\/wp\/v2\/tags?post=32168"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.99.co\/singapore\/insider\/wp-json\/wp\/v2\/persona?post=32168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}