{"id":43443,"date":"2021-09-21T18:10:07","date_gmt":"2021-09-21T10:10:07","guid":{"rendered":"https:\/\/www.99.co\/singapore\/insider\/?p=43443"},"modified":"2022-06-13T17:29:06","modified_gmt":"2022-06-13T09:29:06","slug":"how-tiktok-changed-property-searches-some-millennial-generation-z-alpha-homeowners","status":"publish","type":"post","link":"https:\/\/www.99.co\/singapore\/insider\/how-tiktok-changed-property-searches-some-millennial-generation-z-alpha-homeowners\/","title":{"rendered":"How TikTok may change property searches for some millennial, Gen Z and Gen Alpha homeowners"},"content":{"rendered":"
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In March 2021, real-estate agent Rochelle Atlas Maize was tasked to sell a 6,300-sqft house in Santa Monica, California for US$5.299m. She decided to put it up on TikTok and within two weeks, sold it for US$5.1m.<\/p>\n

The house itself is a dream<\/a> – six bedrooms, nine bathrooms, Spanish contemporary-designed – with a double-storey waterslide that curved from the garage roof deck to the swimming pool. It included a basement with a recording studio, art studio and movie room with a projector screen.<\/p>\n

\"Santa<\/a>
The 6,300-sqft, 6-bedroom mansion in California, US sold for US$5.1m thanks to TikTok. (Image credit: Realtor.com)<\/figcaption><\/figure>\n

What Maize did was to make the house available as a free location for TikTok influencers<\/strong> to create social media content, with the condition that they use the specific hashtag #hypehousewest.<\/p>\n

After some light renovations and repainting to make the house hippier and appealing to a younger crowd, Maize opened the house for different social media influencers to book time slots to film at the property. She chose thirty influencers based on their follower base, subject to them agreeing to sign a release form.<\/p>\n

Influencers like SM6 Band<\/a>, a family pop-rock band with 2.6 million followers and Hillary Zinks<\/a> (492k followers) danced (\/twerked) and posed by notable features around the house, like the spiral staircase, pool and gym.<\/p>\n

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@sm6band<\/a>Our cartoon\/celebrity look-alike\u2018s pt. \ufffcWe\u2019re never gonna stop making these @rochellemaizeluxury ##hypehousewest<\/a> ##sm6band<\/a>\u266c Imma Be – The Black Eyed Peas<\/a><\/section>\n<\/blockquote>\n