{"id":71422,"date":"2023-12-13T19:39:45","date_gmt":"2023-12-13T11:39:45","guid":{"rendered":"https:\/\/www.99.co\/singapore\/insider\/?p=71422"},"modified":"2023-12-13T19:39:45","modified_gmt":"2023-12-13T11:39:45","slug":"99-co-agent-success-stories-how-rex-tan-empowers-his-team-through-technology-and-training","status":"publish","type":"post","link":"https:\/\/www.99.co\/singapore\/insider\/99-co-agent-success-stories-how-rex-tan-empowers-his-team-through-technology-and-training\/","title":{"rendered":"99.co Agent Success Stories: How Rex Tan Empowers His Team Through Technology and Training"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><strong>Marshalling a force of over 1,400 real estate agents, Rex Tan of RTD Huttons shares insights into his approach \u2014 from harnessing cutting-edge technology, to intelligent lead generation, achieving balance in life, and finding fulfilment in seeing his team prosper. <\/strong><\/p>\n<p>Although today he\u2019s the embodiment of success, breaking into the Singapore real estate market wasn\u2019t easy going for Rex Tan. He knows from personal experience the challenges that young, aspiring realtors face. \u201cWhen I started out in real estate, I was straight out of the army. I didn\u2019t have much cash,\u201d Tan explains. \u201cSo in the earliest days of my career, when I needed to buy a laptop, I was unable to \u2014 I didn\u2019t have a credit card and I don\u2019t come from a wealthy family. It was difficult, but having a laptop was crucial for me to keep all my clients\u2019 details.\u201d<\/p>\n<p>To overcome this hurdle, Tan says he had to loan money from a colleague. \u201cShe let me borrow her credit card, so I could go to Courts and buy a laptop, then pay her back in instalments whenever I closed some deals,\u201d he says. \u201cThat was one of the biggest challenges I had when I started my real estate career, but it kind of pushed me through to work my hardest, because I never want to go back to that state.\u201d<\/p>\n<p>The lesson Tan took from this experience: \u201cI always tell young agents, if you have no money you need to pay out by sweating. It\u2019s either you sweat or you have money to leverage in the real estate business.\u201d He suggests you need to work hard, take on any tasks, to earn the capital to get going in the industry. \u201cThis will help you to kickstart your real estate career, smarter and faster.\u201d<br \/>\n<iframe loading=\"lazy\" class=\"cb-youtube-player\" type=\"text\/html\"  title=\"99.co Agent Success Stories: How Rex Tan Empowers His Team through Technology and Training\" width=\"768\" height=\"432\" src=\"https:\/\/www.youtube.com\/embed\/crXICgOY5jg?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.99.co\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><strong>Nurturing Talent, from Exam to Expertise<\/strong><\/p>\n<p>Today, RTD comprises around 1,400 agents (470 of whom joined this year), and Tan has set the goal of increasing that number to 1,500 within the coming months. He attracts talent by nurturing and assisting aspiring agents through every stage of their journey into the industry, from exam preparation to post-licensure education.<\/p>\n<p>\u201cBefore you pass your exam, we have first of all our RES Revision app, providing more than 800 MCQ past-year exam papers to enhance learning,\u201d Tan explains. Complemented by physical and Zoom classes, this multi-pronged strategy ensures agents are well-prepared to ace their exams \u2014 and thereafter, to face the challenging real estate landscape with confidence.<\/p>\n<p>\u201cOne of the common challenges faced by agents is lead generation,\u201d Tan acknowledges. To tackle this, RTD provides comprehensive lead generation training and a unique RTD Ads Library, comprising images, videos, and content writing support from RTD\u2019s in-house marcoms team. These resources equip agents to take the necessary steps to generate leads efficiently and easily.<\/p>\n<p><strong>Perfecting Customer Relationship Management<\/strong><\/p>\n<p>\u201cWe provide cutting-edge technology like our RTD Advisor app to help our agents remain in the forefront of the industry,\u201d Tan says. \u201cOur AI-powered tools help agents build a better relationship with the customer, using our in-house customer relationship management (CRM) system.\u201d Tan feels the heart of RTD\u2019s success lies in its CRM.<\/p>\n<figure id=\"attachment_71429\" aria-describedby=\"caption-attachment-71429\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-71429\" src=\"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2023\/12\/Rex-Tech-01-e1701660297545.jpg\" alt=\"Rex Tan of RTD Huttons using tech\" width=\"1200\" height=\"803\" \/><figcaption id=\"caption-attachment-71429\" class=\"wp-caption-text\">Cutting-edge technology plays a vital role in RTD&#8217;s marketing, client servicing and lead generation efforts.<\/figcaption><\/figure>\n<p>\u201cThe first important thing about the CRM is the auto reminder, prompting agents on when and how to follow up with clients,\u201d Tan notes. This is vital, as timely follow-up, when customer interest is at its highest, is the key to making a sale. The system also extends to tracking client preferences. \u201cThat helps agents target the clients\u2019 specific interests,\u201d Tan says, so they can be contacted about the most relevant opportunities.<\/p>\n<p>\u201cWhether new to the field or very experienced, a problem all agents face is handling objections \u2014 knowing what to say to clients when there are market cooling measures, or increasing interest rates, for instance,\u201d Tan says. \u201cWe provide different scripts to cater for different scenarios,\u201d he explains, allowing agents to provide a smoother client experience.<\/p>\n<p>\u201cIn customer relationship management, these are the three critical components: prompt follow-ups, targeted tracking based on client interests, and objection-handling scripts,\u201d Tan emphasises. Providing a tried-and-tested, systematic approach to customer interactions, these core components of the CRM reflect RTD\u2019s dedication to ensuring agents are always performing at their optimum.<\/p>\n<p><strong>Data-Driven Decision Making<\/strong><\/p>\n<p>With over 30 analytical reports, RTD employs data to guide both agents and clients. Tan highlights the Asset Portfolio Analysis (APA) tool, which swiftly tailors financial advice based on clients\u2019 individual inputs. \u201cWith that, we\u2019re able to recommend portfolios suited to different client financial scenarios,\u201d Tan says.<\/p>\n<p>\u201cOur reports give clients valuable insights to help guide their financial decisions,\u201d Tan elaborates. He says clients\u2019 trust in RTD is such that they don\u2019t hesitate to provide sensitive financial information, in order to take advantage of the various tech tools RTD offers. \u201cWe provide structured training to ensure our agents can easily utilise these tools, reports, and market insights,\u201d Tan explains.<\/p>\n<figure id=\"attachment_71427\" aria-describedby=\"caption-attachment-71427\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-71427\" src=\"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2023\/12\/Rex-Tan-Desk-01-e1701659692838.jpg\" alt=\"Rex Tan of RTD Huttons at desk\" width=\"1200\" height=\"922\" \/><figcaption id=\"caption-attachment-71427\" class=\"wp-caption-text\">Rex Tan advises mentees to seize every opportunity to take the lead.<\/figcaption><\/figure>\n<p>Looking to the future, Tan envisions incorporating AI and machine learning into RTD\u2019s analytical algorithms. \u201cWe want to foster a community learning experience, where agents contribute ideas to develop our app to achieve even better functionality,\u201d he adds, emphasising RTD\u2019s collaborative spirit and goal of constant improvement.<\/p>\n<p><strong>Leading with Passion and Purpose<\/strong><\/p>\n<p>Tan\u2019s leadership journey has been shaped by his passion for helping his team succeed. \u201cWhat makes me happy is to help our fellow agents bring more money back to their families,\u201d he shares. \u201cWhen I see our agents doing well, that\u2019s incredibly fulfilling,\u201d he says. \u201cThat charges me up.\u201d<\/p>\n<p>A great believer in leading by example, Tan says leaders need to emanate positivity, optimism and personal excellence, creating an environment that encourages others to excel. \u201cYour team will always look to you and ask, \u2018Are my leaders working? Are my leaders contributing?\u2019 Being in your top performance state encourages others to step up as well,\u201d Tan says.<\/p>\n<p>He advises the younger generation to embrace taking a leadership role, when the time comes. \u201cSooner or later, you\u2019re going to pick up a leadership role \u2014 maybe it\u2019s when you become a parent, or when you come to take care of your own parents in their old age. But I say, in any time of your life, when you have the chance, you should pick up that leadership role.\u201d By accepting leadership in his early career, Tan says, \u201cThat helped me to be a better father, a better son, and of course a better leader for all my agents.\u201d<\/p>\n<p>Another, more light-hearted piece of advice Tan gives young agents: \u201cWork hard and play hard. In my younger days, I worked very hard, but I partied hard, too,\u201d he laughs. \u201cDon\u2019t spend your whole life just working! Live your life with no regrets.\u201d Surely that is the ultimate success.<\/p>\n<p><em>Interested in cutting-edge real estate solutions and insightful industry guidance? Connect with Rex Tan at +65 90270155 to explore how technology and expert training can elevate your real estate experience.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marshalling a force of over 1,400 real estate agents, Rex Tan of RTD Huttons shares insights into his approach \u2014 from harnessing cutting-edge technology, to intelligent lead generation, achieving balance in life, and finding fulfilment in seeing his team prosper. Although today he\u2019s the embodiment of success, breaking into the Singapore real estate market wasn\u2019t&hellip;<\/p>\n","protected":false},"author":118,"featured_media":71431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_lmt_disableupdate":"no","_lmt_disable":"no","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[57131],"tags":[],"persona":[],"class_list":{"2":"type-post","8":"entry","9":"has-post-thumbnail"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>99.co Agent Success Stories: How Rex Tan Empowers His Team Through Technology and Training - 99.co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.99.co\/singapore\/insider\/99-co-agent-success-stories-how-rex-tan-empowers-his-team-through-technology-and-training\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"99.co Agent Success Stories: How Rex Tan Empowers His Team Through Technology and Training\" \/>\n<meta property=\"og:description\" content=\"Marshalling a force of over 1,400 real estate agents, Rex Tan of RTD Huttons shares insights into his approach \u2014 from harnessing cutting-edge technology, to intelligent lead generation, achieving balance in life, and finding fulfilment in seeing his team prosper. 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