{"id":91361,"date":"2025-10-21T18:00:23","date_gmt":"2025-10-21T10:00:23","guid":{"rendered":"https:\/\/www.99.co\/singapore\/insider\/?p=91361"},"modified":"2025-10-31T14:48:12","modified_gmt":"2025-10-31T06:48:12","slug":"luxury-home-demand-2025-zyon-grand-review","status":"publish","type":"post","link":"https:\/\/www.99.co\/singapore\/insider\/luxury-home-demand-2025-zyon-grand-review\/","title":{"rendered":"[Open House] Inside Singapore\u2019s soaring luxury home market &#8211; Plus, a look at the upcoming Zyon Grand launch"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>In this week\u2019s <em><a href=\"https:\/\/www.99.co\/singapore\/insider\/open-house-a-radio-show-collabo-between-cna-and-99-co\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Open House<\/strong><\/a><\/em>, hosts Susan Ng and Felicia Tan from 99.co speak with Christine Sun, Chief Researcher and Strategist at Realion (Orange Tee &amp; ETC) Group, about the enduring strength of Singapore\u2019s luxury home segment, where multimillion-dollar transactions remain brisk despite tighter policies. They also catch up with Sandra Li, Senior Marketing Director at ERA Realty Network, who highlights the upcoming launch of Zyon Grand. <\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><h3 class=\"toc-link-heading\"><a href=\"#h-singapore-s-luxury-home-market-what-s-driving-demand\" data-level=\"2\">Singapore\u2019s luxury home market: What\u2019s driving demand?<\/a><\/h3><ul><li><h4 class=\"toc-link-heading\"><a href=\"#h-renewed-interest-in-luxury-homes\" data-level=\"3\">Renewed interest in luxury homes<\/a><\/h4><\/li><li><h4 class=\"toc-link-heading\"><a href=\"#h-singaporeans-now-lead-the-luxury-market\" data-level=\"3\">Singaporeans now lead the luxury market<\/a><\/h4><\/li><li><h4 class=\"toc-link-heading\"><a href=\"#h-luxury-home-buyer-preferences-today\" data-level=\"3\">Luxury home buyer preferences today<\/a><\/h4><\/li><li><h4 class=\"toc-link-heading\"><a href=\"#h-balancing-high-risks-and-high-returns\" data-level=\"3\">Balancing high risks and high returns<\/a><\/h4><\/li><\/ul><\/li><li><h3 class=\"toc-link-heading\"><a href=\"#h-project-spotlight-zyon-grand-in-river-valley\" data-level=\"2\">Project spotlight: Zyon Grand in River Valley<\/a><\/h3><ul><li><h4 class=\"toc-link-heading\"><a href=\"#h-unit-mix-and-expected-buyer-profiles\" data-level=\"3\">Unit mix and expected buyer profiles<\/a><\/h4><\/li><li><h4 class=\"toc-link-heading\"><a href=\"#h-zyon-grand-pricing-breakdown\" data-level=\"3\">Zyon Grand pricing breakdown<\/a><\/h4><\/li><li><h4 class=\"toc-link-heading\"><a href=\"#h-singapore-s-first-sa2-project-what-investors-should-know\" data-level=\"3\">Singapore\u2019s first SA2 project: What investors should know<\/a><\/h4><\/li><li><h4 class=\"toc-link-heading\"><a href=\"#h-direct-comparison-to-promenade-peak\" data-level=\"3\">Direct comparison to Promenade Peak<\/a><\/h4><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-singapore-s-luxury-home-market-what-s-driving-demand\">Singapore\u2019s luxury home market: What\u2019s driving demand?<\/h2>\n\n\n\n<p>While most property segments have cooled under tighter financing and multiple rounds of cooling measures, Singapore\u2019s luxury market seems to have marched to its own rhythm this year. In 2025, private properties in the prime Core Central Region (CCR) are commanding strong prices once again.<\/p>\n\n\n\n<p>Christine Sun defines luxury homes as private properties sold for at least S$5 million, while the ultra-luxury category refers to those priced from S$10 million onwards. \u201cNormally, we use this price quantum as a gauge,\u201d she said, explaining that using per-square-foot (psf) pricing can be distorted because of the growing number of smaller homes being built in prime areas.<\/p>\n\n\n\n<p>She added that most properties crossing the S$5 million mark tend to be around 1,600 square feet (sqft) or larger, while ultra-luxury homes include \u201cpenthouses and the good class bungalows.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-renewed-interest-in-luxury-homes\">Renewed interest in luxury homes<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2025\/10\/boulevard-88-edited.webp\" alt=\"\" class=\"wp-image-91384\"\/><figcaption class=\"wp-element-caption\">The 154-unit Boulevard 88 in Orchard<\/figcaption><\/figure>\n\n\n\n<p>From Q1 to Q3 of 2025, condominium transactions above S$5 million have surged more than 25%, while deals above S$10 million hit a three-year high. The data underscores a luxury market that is moving in the opposite direction of cooling trends in the broader private housing segment.<\/p>\n\n\n\n<p>Christine shared that this renewed interest is closely tied to Singapore\u2019s reputation as a safe haven for global capital. She noted that \u201cthe luxury market usually benefits both ways, whether there is a macroeconomic uncertainty or during a boom time.\u201d<\/p>\n\n\n\n<p>She pointed to early 2025, when trade tensions and tariff hikes triggered more activity. \u201cBecause of that, we saw that many investors were flocking to Singapore this year,\u201d she explained. The consistency of capital appreciation and the country\u2019s stable environment continue to attract both local and foreign high-net-worth buyers.<\/p>\n\n\n\n<p>The resilience isn\u2019t confined to new launches. The resale luxury condominium segment also recorded a strong performance this year, with transactions climbing from 151 to 194 units year-on-year.<\/p>\n\n\n\n<p>Christine observed that demand for resale luxury homes was quite widespread, across 90 developments. Among the projects that changed hands were <a href=\"https:\/\/www.99.co\/singapore\/condos-apartments\/boulevard-88\" target=\"_blank\" rel=\"noreferrer noopener\">Boulevard 88<\/a>, <a href=\"https:\/\/www.99.co\/singapore\/condos-apartments\/saint-regis-residences-singapore\" target=\"_blank\" rel=\"noreferrer noopener\">St Regis Residences<\/a>, <a href=\"https:\/\/www.99.co\/singapore\/condos-apartments\/goodwood-residence\" target=\"_blank\" rel=\"noreferrer noopener\">Goodwood Residences<\/a>, and <a href=\"https:\/\/www.99.co\/singapore\/condos-apartments\/hilltops\" target=\"_blank\" rel=\"noreferrer noopener\">Hilltops<\/a> \u2014 developments known for their long-standing prestige and freehold tenure. According to her, this shows that investors \u201cfeel safe to park their wealth into well-known Singapore luxury properties even if they are not new.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-singaporeans-now-lead-the-luxury-market\">Singaporeans now lead the luxury market<\/h3>\n\n\n\n<p>In a notable shift, Singaporeans now make up the majority of luxury home buyers. \u201cThey form, in fact, 60% of the market share for the first three quarters of this year,\u201d Christine said, a rise from 52% in 2024 and significantly higher than the 35% recorded a decade ago.<\/p>\n\n\n\n<p>Meanwhile, the proportion of foreign buyers has dropped sharply \u2014 from 51% in 2019 to only 9% this year. This decline reflects the impact of <a href=\"https:\/\/www.99.co\/singapore\/insider\/additional-buyers-stamp-duty-absd\/\" target=\"_blank\" rel=\"noreferrer noopener\">Additional Buyer\u2019s Stamp Duty<\/a> (ABSD) rates, which have made it more expensive for foreigners to purchase high-end homes. Permanent Residents (PRs) hold a steady share of around 30%.<\/p>\n\n\n\n<p>Foreigners who remain active in the segment tend to come from countries with trade exemptions. \u201cA good majority are actually from the USA,\u201d Christine noted. \u201cSome are Swiss nationals because when they purchase properties here, they are exempted from the ABSD for their first property due to the free trade agreement.\u201d<\/p>\n\n\n\n<p>This change in buyer profiles reflects not only shifting policy but also growing domestic affluence. Christine pointed out that Singapore is now \u201cthe fourth wealthiest city in the world, just behind New York, San Francisco, and Tokyo.\u201d<\/p>\n\n\n\n<p><strong><em>Rather listen to this podcast? Head over <a href=\"https:\/\/www.99.co\/singapore\/insider\/open-house-a-radio-show-collabo-between-cna-and-99-co\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/em>.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-luxury-home-buyer-preferences-today\">Luxury home buyer preferences today<\/h3>\n\n\n\n<p>Luxury housing in Singapore is not just for old money anymore. The market is seeing an influx of younger affluent buyers, particularly professionals in the medical, legal, tech, and finance sectors.<\/p>\n\n\n\n<p>\u201cThere is a growing number of young affluent buyers who are entering the luxury market now,\u201d Christine explained. These buyers are often choosing smaller units in prime districts \u2014 particularly in Districts 1, 2, and 7, close to the Downtown Core \u2014 because of more accessible pricing and modern designs.<\/p>\n\n\n\n<p>\u201cThey tend to buy the smaller units in the prime segment because they want to jumpstart their investment journey,\u201d she said. Many of these projects appeal to younger buyers with their modern designs compared to the traditional layouts in Orchard or River Valley.<\/p>\n\n\n\n<p>Alongside this new generation of buyers, Christine noted that wealthy families are also continuing to purchase second or third properties for their children, often paying in full. \u201cSome of them, they just pay cash for these properties,\u201d she said.<\/p>\n\n\n\n<p>Good Class Bungalows, or GCBs, remain at the top of the luxury hierarchy. \u201cThey are considered the ultimate status symbol in Singapore in terms of housing,\u201d said Christine. With only about 2,800 units in total, supply is rare, making them extremely valuable. <\/p>\n\n\n\n<p>These properties are typically viewed as defensive investment assets. \u201cThey do appreciate over time, especially over decades, and they are usually bought to preserve and grow wealth for their next few generations.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-balancing-high-risks-and-high-returns\">Balancing high risks and high returns<\/h3>\n\n\n\n<p>Christine observed that while luxury homes tend to deliver stronger profits than city-fringe or mass-market properties, they also come with more volatility. \u201cUsually, the luxury segment tends to yield higher profits \u2026 but having said that, in terms of money-losing deals, it\u2019s also higher in the luxury segment.\u201d<\/p>\n\n\n\n<p><strong><em>Explore these loss and gain stories in 99.co&#8217;s <a href=\"https:\/\/www.99.co\/singapore\/insider\/tag\/condo-cash-or-crash\/\" target=\"_blank\" rel=\"noreferrer noopener\">Condo Cash or Crash<\/a><\/em><\/strong>.<\/p>\n\n\n\n<p>Cooling measures have not been without impact, though their effect is muted at the top end. \u201cI would not say that the cooling measures are less effective,\u201d Christine clarified. \u201cAlthough we are seeing more luxury home sales, the numbers are still small.\u201d The mass market remains the dominant part of Singapore\u2019s housing landscape.<\/p>\n\n\n\n<p>Looking ahead, she believes the key factors for 2026 and beyond will include macroeconomic conditions, domestic wealth growth, and new supply. \u201cIf supply is going to remain tight, then we believe that prices may continue to hold or even grow in the long term,\u201d despite possible seasonal downturns.<\/p>\n\n\n\n<iframe loading=\"lazy\" style=\"border: none; width: 350px !important; box-shadow: 0px 2px 12px rgb(11 17 52 \/ 15%); border-radius: 16px;\" src=\"https:\/\/www.99.co\/property-value-widget?contentSource=insider-blog&amp;contentId=luxury-home-demand-2025-zyon-grand-review\" width=\"350\" height=\"370\" scrolling=\"no\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/span><\/iframe><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-project-spotlight-zyon-grand-in-river-valley\">Project spotlight: Zyon Grand in River Valley<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2025\/10\/integrated-development-zyon-grand-review-edited.jpg\" alt=\"zyon grand, an integrated development in River Valley set to preview on October 8th.\" class=\"wp-image-91375\"\/><figcaption class=\"wp-element-caption\">Zyon Grand sales gallery<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.99.co\/singapore\/condos-apartments\/zyon-grand\" target=\"_blank\" rel=\"noreferrer noopener\">Zyon Grand<\/a>, located on Zion Road, is a 99-year leasehold integrated project comprising 706 residential units spread across two towers rising up to 62 storeys. Developed by City Developments and Mitsui Fudosan, the project combines private homes, retail, and even long-stay serviced apartments \u2014 the first of its kind in Singapore.<\/p>\n\n\n\n<p>At ground level, Zyon Grand will feature <strong>Zyon Galleria<\/strong>, a retail podium designed as a \u201clively community\u201d with caf\u00e9s, dining spots, shops, a full-sized supermarket, and an early childhood centre. The project will also enjoy direct access to Havelock MRT station, making it one of the most connected new launches in central Singapore.<\/p>\n\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin:auto;text-align:center\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-blue-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/api.whatsapp.com\/send?phone=6580581253&#038;text=Hi%2C%20I%27m%20interested%20to%20know%20more%20about%20this%20new%20launch%20project%20https%3A%2F%2Fwww.99.co%2Fsingapore%2Fcondos-apartments%2Fzyon-grand%0A%0AI%20would%20like%20to%20book%20a%20showflat%20viewing%20for%20Zyon%20Grand\" style=\"color: white! important;\"> Enquire Now<\/a><\/div>\n<\/div>\n\n\n\n\n\n<p><\/p>\n\n\n\n<p>The project preview began on 8 October 2025, with\u00a0<strong>sales bookings scheduled to start on Saturday, 25 October 2025<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-unit-mix-and-expected-buyer-profiles\">Unit mix and expected buyer profiles<\/h3>\n\n\n\n<p>In terms of unit distribution, about 83% of its units consist of the ever-popular 1-, 2-, and 3-bedroom layouts. The remaining 17% are larger family homes, including 4-bedders, 5-bedders, and two exclusive penthouses. Notably, all of these larger homes come with private lift access.<\/p>\n\n\n\n<p>According to Sandra Li of ERA Realty Network, Zyon Grand\u2019s unit mix is designed to appeal to both investors and owner-occupiers. About 41% of its total units consist of 1- and 2-bedroom layouts, which serve as an accessible entry point into an integrated development within the city fringe. <\/p>\n\n\n\n<p>These smaller configurations are compact and efficient, appealing to investors and first-time buyers seeking rental potential and capital appreciation, as well as professionals and expatriates who work in or near the city centre.<\/p>\n\n\n\n<p>The 3-bedroom units are tailored for HDB upgraders and families who want practical floor plans with ample living space and good value, offering a comfortable transition into private housing without stretching affordability.<\/p>\n\n\n\n<p>Larger families will find the 4- and 5-bedroom units particularly attractive. The developer has placed clear emphasis on these spacious configurations, ensuring they match the generous proportions typical of prime developments nearby. A unique highlight is that 4-bedroom units begin from level two \u2014 something rare in River Valley, where big units are often located on higher floors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-zyon-grand-pricing-breakdown\">Zyon Grand pricing breakdown<\/h3>\n\n\n\n<p>Zyon Grand enters a competitive River Valley market, with around 3,000 new units launching within a short span. Sandra described its pricing as \u201cwell-calibrated,\u201d giving it an edge among nearby projects.<\/p>\n\n\n\n<p>According to Sandra, the development is projected to launch at around S$2,750 psf, positioning it slightly higher than some nearby mass-market options but below the pricing at <a href=\"https:\/\/www.99.co\/singapore\/condos-apartments\/river-green\" target=\"_blank\" rel=\"noreferrer noopener\">River Green<\/a>. This entry point remains attractive given its direct MRT link and comprehensive mixed-use amenities.<\/p>\n\n\n\n<p>For families, Zyon Grand\u2019s larger units are designed with price accessibility in mind. With starting prices of about S$3.9 million for the 4-bedders, these units are roughly half a million dollars less than comparable 4-bedders at neighbouring developments such as <a href=\"https:\/\/www.99.co\/singapore\/condos-apartments\/promenade-peak\" target=\"_blank\" rel=\"noreferrer noopener\">Promenade Peak<\/a>, where similar-sized units begin around S$4.4 million.<\/p>\n\n\n\n<p>Altogether, the project\u2019s pricing aims to balance central convenience with attainable entry points. This formula could appeal to both investors and upgraders seeking a foothold in one of Singapore\u2019s most in-demand districts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-singapore-s-first-sa2-project-what-investors-should-know\">Singapore\u2019s first SA2 project: What investors should know<\/h3>\n\n\n\n<p>Unlike traditional serviced apartments, long-stay serviced apartments (SA2) units require a minimum three-month lease. The dedicated 36-storey SA2 tower is fully managed by the developer under single ownership, meaning units cannot be sold individually.<\/p>\n\n\n\n<p>Sandra explained that this setup allows the tower to function almost like a hotel \u2014 professionally operated, with its own private facilities separate from the condominium. \u201cThe idea is to blend residential living with long-stay accommodation in one integrated environment,\u201d she said.<\/p>\n\n\n\n<p>For investors, this arrangement could be advantageous. \u201cImagine someone relocating from Tokyo or London who stays here for a few months. They experience the River Valley lifestyle, the convenience of the MRT right below&#8230; and later, they may look to buy or rent nearby,\u201d Sandra noted. \u201cIt creates a natural tenant funnel.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-direct-comparison-to-promenade-peak\">Direct comparison to Promenade Peak<\/h3>\n\n\n\n<p>Although located right next to each other, &#8220;Zyon Grand and Promenade Peak have been designed with very different audiences in mind&#8221;, she explained. Promenade Peak positions itself as a premium, upper-market development that caters to lifestyle-driven buyers who prioritise space, prestige, and comfort. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1047\" height=\"698\" src=\"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2025\/10\/promenade-peak-showflat-edited.jpg\" alt=\"\" class=\"wp-image-91374\"\/><figcaption class=\"wp-element-caption\">Promenade Peak sales gallery<\/figcaption><\/figure>\n\n\n\n<p>Its units are generally larger and more luxurious, which naturally translates into a higher overall price quantum. The layouts are also more distinctive, sometimes even &#8220;unconventional&#8221; in smaller formats, reflecting its focus on individuality and high-end appeal.<\/p>\n\n\n\n<p>Zyon Grand, on the other hand, targets a more investment-conscious demographic. Its compact, efficient layouts maximise functionality, offering buyers a practical and affordable way to own property in River Valley. The design philosophy is simple, ideal for investors or residents who value usability over excess space.<\/p>\n\n\n\n<p>Another key difference lies in the use mix. Promenade Peak is a fully residential development, offering a quieter, private environment suited for owner-occupiers. Zyon Grand, by contrast, blends residential living with commercial and serviced apartment components, bringing convenience, energy and variety through its retail podium and SA2 tower. While this mix introduces more foot traffic, it also creates a vibrant community atmosphere and stronger rental potential.<\/p>\n\n\n\n<p>In essence, Promenade Peak appeals to lifestyle seekers chasing space and prestige, while Zyon Grand is crafted for buyers who prioritise accessibility, value, and long-term investment appeal. Together, they reflect the growing diversity of choices in River Valley \u2014 one of Singapore\u2019s most competitive and dynamic launch zones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this week\u2019s Open House, hosts Susan Ng and Felicia Tan from 99.co speak with Christine Sun, Chief Researcher and Strategist at Realion (Orange Tee &amp; ETC) Group, about the enduring strength of Singapore\u2019s luxury home segment, where multimillion-dollar transactions remain brisk despite tighter policies. They also catch up with Sandra Li, Senior Marketing Director&hellip;<\/p>\n","protected":false},"author":142,"featured_media":91365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"59689,91395,66999,90842,62098,64509","_relevanssi_noindex_reason":"","_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[53601,53738,57131],"tags":[53604,53860,55403,54997,53932,59264,53740,55811,59484,54993,59612],"persona":[57125,57127,57126,57128],"class_list":{"2":"type-post","25":"entry","26":"has-post-thumbnail"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What&#039;s driving Singapore\u2019s luxury home market today - 99.co<\/title>\n<meta name=\"description\" content=\"Open House talks about the enduring strength of Singapore\u2019s luxury home segment and the pricing review of Zyon Grand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.99.co\/singapore\/insider\/luxury-home-demand-2025-zyon-grand-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Open House] Inside Singapore\u2019s soaring luxury home market - Plus, a look at the upcoming Zyon Grand launch\" \/>\n<meta property=\"og:description\" content=\"Open House talks about the enduring strength of Singapore\u2019s luxury home segment and the pricing review of Zyon Grand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.99.co\/singapore\/insider\/luxury-home-demand-2025-zyon-grand-review\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/99dotco\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-21T10:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-31T06:48:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.99.co\/singapore\/insider\/wp-content\/uploads\/2025\/10\/18-Oct-2025-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ananda Bayu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@99dotco\" \/>\n<meta name=\"twitter:site\" content=\"@99dotco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ananda Bayu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/luxury-home-demand-2025-zyon-grand-review\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/luxury-home-demand-2025-zyon-grand-review\/\"},\"author\":{\"name\":\"Ananda Bayu\",\"@id\":\"https:\/\/www.99.co\/singapore\/insider\/#\/schema\/person\/ce652b7fa706c66bf453b7b35a284693\"},\"headline\":\"[Open House] Inside Singapore\u2019s soaring luxury home market &#8211; 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