{"id":94523,"date":"2026-03-16T18:51:00","date_gmt":"2026-03-16T10:51:00","guid":{"rendered":"https:\/\/www.99.co\/singapore\/insider\/?p=94523"},"modified":"2026-03-16T18:51:00","modified_gmt":"2026-03-16T10:51:00","slug":"february-new-home-sales-ease-amid-festive-lull-and-quieter-launch-calendar","status":"publish","type":"post","link":"https:\/\/www.99.co\/singapore\/insider\/february-new-home-sales-ease-amid-festive-lull-and-quieter-launch-calendar\/","title":{"rendered":"February new home sales ease amid festive lull and quieter launch calendar"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\r\n<p>New private home sales slowed in February, as the Chinese New Year festive period and the absence of new launches weighed on developer activity.\u00a0According to data released by the <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Urban Redevelopment Authority<\/span><\/span> (URA), transactions during the month were largely supported by units from previously launched developments.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\">\r\n<h3>Table of contents<\/h3>\r\n<ul>\r\n<li><a href=\"#h-february-developer-sales-dip-amid-quieter-launch-calendar\" data-level=\"2\">February developer sales dip amid quieter launch calendar<\/a><\/li>\r\n<li><a href=\"#h-existing-launches-continue-to-anchor-market-activity\" data-level=\"2\">Existing launches continue to anchor market activity<\/a><\/li>\r\n<li><a href=\"#h-sales-slow-across-all-market-segments\" data-level=\"2\">Sales slow across all market segments<\/a><\/li>\r\n<li><a href=\"#h-higher-value-units-form-larger-share-of-transactions\" data-level=\"2\">Higher-value units form larger share of transactions<\/a><\/li>\r\n<li><a href=\"#h-local-buyers-remain-the-dominant-purchasing-group\" data-level=\"2\">Local buyers remain the dominant purchasing group<\/a><\/li>\r\n<li><a href=\"#h-sales-may-pick-up-as-new-launches-return\" data-level=\"2\">Sales may pick up as new launches return<\/a><\/li>\r\n<\/ul>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 id=\"h-february-developer-sales-dip-amid-quieter-launch-calendar\" class=\"wp-block-heading\"><strong>February developer sales dip amid quieter launch calendar<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Developers sold 246 private homes (excluding executive condominiums) in February 2026. This represents a 47% decline from the 466 units sold in January, and an 85% drop from the 1,597 units transacted in February 2025.\u00a0\u00a0Including executive condominiums (ECs), developers moved 266 units in total during the month.<\/p>\r\n\r\n\r\n\r\n<p>The softer sales performance came alongside a sharp slowdown in new supply entering the market. Developers launched just 15 units for sale in February, all of which came from previously launched developments rather than new projects. In contrast, 786 units were launched in January, highlighting how strongly sales volumes tend to move alongside launch activity.<\/p>\r\n\r\n\r\n\r\n<p>As a result, February\u2019s transactions were largely supported by units remaining in existing projects rather than newly introduced developments. Taking the first two months of the year together, developers sold 712 new private homes (excluding ECs) between January and February 2026.<\/p>\r\n\r\n\r\n\r\n<p>Mr. <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Luqman Hakim<\/span><\/span>, Chief Data &amp; Analytics Officer at <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">99.co<\/span><\/span>, said the softer performance was largely expected.\u00a0\u201cDeveloper sales were lower in February due to the Chinese New Year festive period and the absence of new launches during the month. With fewer fresh units entering the market, lower take-up across recently launched projects was expected,\u201d he said.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-existing-launches-continue-to-anchor-market-activity\" class=\"wp-block-heading\"><b>Existing launches continue to anchor market activity<\/b><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">With no major new project launches during the month, sales activity was driven largely by developments that had already been introduced to the market earlier.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">The best-performing project in February was <strong><a href=\"https:\/\/www.99.co\/singapore\/condos-apartments\/newport-residences\" target=\"_blank\" rel=\"noreferrer noopener\">Newport Residences<\/a><\/strong>, which recorded 32 units sold at a median price of S$3,059 psf. The 246-unit development, located in the central business district, has continued to attract buyers following its launch earlier this year.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Several other previously launched projects also recorded steady take-up during the month.\u00a0<\/span><span style=\"font-weight: 400;\">These include:<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.99.co\/singapore\/condos-apartments\/pinetree-hill\" target=\"_blank\" rel=\"noreferrer noopener\">Pinetree Hill<\/a><\/strong> \u2013 19 units sold at a median of S$2,576 psf<\/span><\/li>\r\n\r\n\r\n\r\n<li><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.99.co\/singapore\/condos-apartments\/chuan-park\" target=\"_blank\" rel=\"noreferrer noopener\">Chuan Park<\/a> <\/strong>\u2013 14 units sold at S$2,674 psf<\/span><\/li>\r\n\r\n\r\n\r\n<li><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.99.co\/singapore\/condos-apartments\/one-marina-gardens\" target=\"_blank\" rel=\"noreferrer noopener\">One Marina Gardens<\/a><\/strong> \u2013 13 units sold at S$2,989 psf<\/span><\/li>\r\n\r\n\r\n\r\n<li><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.99.co\/singapore\/condos-apartments\/the-continuum\" target=\"_blank\" rel=\"noreferrer noopener\">The Continuum<\/a><\/strong> \u2013 12 units sold at S$2,915 psf<\/span><\/li>\r\n\r\n\r\n\r\n<li><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.99.co\/singapore\/condos-apartments\/bloomsbury-residences\" target=\"_blank\" rel=\"noreferrer noopener\">Bloomsbury Residences<\/a><\/strong> \u2013 12 units sold at S$2,550 psf<\/span><\/li>\r\n\r\n\r\n\r\n<li><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.99.co\/singapore\/condos-apartments\/narra-residences\" target=\"_blank\" rel=\"noreferrer noopener\">Narra Residences<\/a><\/strong> \u2013 12 units sold at S$2,146 psf<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Other projects that registered notable sales activity include Elta and The LakeGarden Residences, each of which recorded 10 units sold during the month.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">These figures illustrate how demand continued to be supported by buyers selecting units from previously launched developments, even in the absence of fresh project debuts.<\/span><\/p>\r\n\r\n\r\n\r\n<p><iframe loading=\"lazy\" style=\"border: none; width: 350px !important; box-shadow: 0px 2px 12px rgb(11 17 52 \/ 15%); border-radius: 16px;\" src=\"https:\/\/www.99.co\/property-value-widget?contentSource=insider-blog&amp;contentId=february-new-home-sales-ease-amid-festive-lull-and-quieter-launch-calendar\" width=\"350\" height=\"370\" scrolling=\"no\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/span><\/iframe><\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-sales-slow-across-all-market-segments\" class=\"wp-block-heading\"><b>Sales slow across all market segments<\/b><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Across Singapore\u2019s three main private residential segments, sales declined month-on-month in February.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">In the Core Central Region (CCR), developers sold 63 units, down from 162 units in January. Despite the drop in overall activity, the segment still saw transactions concentrated in a few projects, led by Newport Residences.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Meanwhile, the Outside Central Region (OCR) recorded 80 units sold, compared with 183 units the month before. Among the best-performing developments in this segment were Chuan Park and Narra Residences.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">The Rest of Central Region (RCR) remained the most active segment in February, with 103 units sold, although this was still lower than the 121 units transacted in January. Projects such as Pinetree Hill and One Marina Gardens continued to anchor sales in the city fringe market. The RCR has not seen a major new launch in several months, meaning transactions in the segment have been largely supported by remaining inventory in earlier projects.<\/span><\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-higher-value-units-form-larger-share-of-transactions\" class=\"wp-block-heading\"><b>Higher-value units form larger share of transactions<\/b><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">When projects first launch, developers typically release a broader mix of units, including smaller apartments and homes at more accessible price points. However, once the initial phases of a launch are completed, the units remaining available for sale often include larger apartments or premium units that were not taken up earlier. This can shift the overall transaction mix toward higher price brackets during quieter months without new launches.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Reflecting this pattern, the proportion of new private homes sold below S$2.5 million declined in February compared with January. In January, about 66% of transactions fell within this price range, while in February the proportion dropped to around 42%.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Nevertheless, a sizeable share of transactions continued to occur within price levels typically considered attainable for many owner-occupiers.<\/span><\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-local-buyers-remain-the-dominant-purchasing-group\" class=\"wp-block-heading\"><b>Local buyers remain the dominant purchasing group<\/b><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Singaporean buyers continued to account for the vast majority of new private home purchases. In February, Singapore citizens made up 86.5% of buyers in the non-landed private new home segment. Permanent residents accounted for 10.2%, while foreign buyers represented 3.3% of transactions.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">In absolute terms, foreigners purchased eight units during the month. These transactions were spread across several developments, including Newport Residences, Orchard Sophia, Promenade Peak, and River Green.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">The continued dominance of local buyers reflects how the private housing market remains largely driven by owner-occupiers and domestic upgrading demand.<\/span><\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-sales-may-pick-up-as-new-launches-return\" class=\"wp-block-heading\"><b>Sales may pick up as new launches return<\/b><\/h2>\r\n\r\n\r\n\r\n<p data-start=\"368\" data-end=\"623\">Looking ahead, sales activity could improve in the coming months as more projects enter the market. In fact, one early sign of this came from the launch of <strong><a href=\"https:\/\/www.99.co\/singapore\/condos-apartments\/river-modern\" target=\"_blank\" rel=\"noopener\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">River Modern<\/span><\/span><\/a><\/strong> earlier in March. The 455-unit development in District 9 recorded a strong debut, with about 410 units, or roughly 90% of the project, <a href=\"https:\/\/www.99.co\/singapore\/insider\/river-modern-vs-other-river-valley-new-launches\/\" target=\"_blank\" rel=\"noopener\">sold over its launch weekend at an average price of around S$3,266 psf.<\/a>\u00a0The project, developed by <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">GuocoLand<\/span><\/span>, comprises two 36-storey residential towers along River Valley Green and saw demand across all unit types, reflecting sustained interest in prime city-centre homes.<\/p>\r\n<p data-start=\"1230\" data-end=\"1497\">Several other launches are also expected to enter the market in March. These include <strong><a href=\"https:\/\/www.99.co\/singapore\/condos-apartments\/rivelle-tampines\" target=\"_blank\" rel=\"noopener\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Rivelle Tampines<\/span><\/span><\/a><\/strong>, which is anticipated to launch on 21 March, followed by <strong><a href=\"https:\/\/www.99.co\/singapore\/condos-apartments\/pinery-residences\" target=\"_blank\" rel=\"noopener\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Pinery Residences<\/span><\/span><\/a><\/strong>, which is expected to launch on 28 March.<\/p>\r\n<p data-start=\"1230\" data-end=\"1497\">Read more:\u00a0<\/p>\r\n<p data-start=\"1499\" data-end=\"1680\">With more projects entering the pipeline, transaction activity may pick up as buyers are presented with a wider selection of new homes across different locations and price segments.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>New private home sales slowed in February, as the Chinese New Year festive period and the absence of new launches weighed on developer activity.\u00a0According to data released by the Urban Redevelopment Authority (URA), transactions during the month were largely supported by units from previously launched developments. February developer sales dip amid quieter launch calendar Developers&hellip;<\/p>\n","protected":false},"author":141,"featured_media":94525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_lmt_disableupdate":"no","_lmt_disable":"no","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[53601,53738,57131],"tags":[59691,58132],"persona":[57127,57128],"class_list":{"2":"type-post","14":"entry","15":"has-post-thumbnail"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.7) - 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