99 Group is looking for a Digital Analytics Technical Specialist to join our diverse team of people who are passionate about taking the real estate industry properly into the age of technology through innovation and a desire to solve its multitude of challenges.

As a Digital Analytics Technical Specialist, you are to ensure proper tracking is in place to enable accurate measurement of 99 Group’s digital activities.

What you will do:

  • Collaborate with multiple stakeholders to understand business objectives in order to establish appropriate measurement framework and tagging strategy on GTM and Google Analytics 360 (GA360)
  • Design tracking solutions to include data layer and events recommendations leading to proper tagging specifications to be implemented.
  • Implement campaign and event tags and trigger rules on GTM.
  • Create meaningful reports that align web and campaign performance to business objectives.
  • Analyze web performance to deliver actionable insights and recommendations, eg. campaign optimization, page and web journey enhancement etc.
  • Be the subject matter expert on GA360 through ownership of the platform’s implementation and data integrity.
  • Audit existing tagging implementation across GTM and GA360 to identify opportunities for improvement.
  • Implement fixes in a timely manner upon identifying data collection and processing issues
  • Standardize naming convention for campaigns and audience segments to ensure consistency in reporting across all platforms.
  • Ensure best practices in tracking and optimizing performance across website and mobile app

What you are/have/will be:

  • Minimum 3 years in web analytics and tagging implementation in marketplace, classified, e-commerce or property portal domains.
  • Proficiency in debugging using developmental tools. Knowledge in web programming languages (Javascript, HTML, XML feed, CSS).
  • Hands-on experience on tag management in GTM.
  • Ability to interpret business and campaign requirements to identify types of data / events to track for performance evaluation
  • Ability to troubleshoot and problem solve in a fast-paced environment.
  • Well organized and proactive with excellent attention to detail.
  • Proactive in leading analysis and troubleshooting data anomalies.
  • Ability to prioritize and deliver tasks and projects on time.
  • Experience reporting with GA360 and/or BigQuery.

Thank you for your time and application! We will contact you if you’re shortlisted for the position.

Need help?

Not sure exactly what we’re looking for or just want clarification? We’d be happy to chat with you and clear things up for you. Anytime!

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