
The Covid-19 outbreak has changed the way we interact and engage with one another. With everyone stuck at home, our old ways of operating our property business face-to-face is no longer relevant.
I’m sure we have seem this meme floating around the last few weeks:

As agents, we now need to embrace technology more than ever. We will need technology to not only engage with existing clients, but also source for new leads in order to build our pool post-crisis.
Of course, with everyone moving online, you might find yourself at the mercy of unfamiliar digital platforms because of rising competition. Because when demand increases- so do prices! That’s just how the system works.
But good news! Our Powerpusher tool can help optimise your spends without you lifting a finger.
Really? It can do that?
Haha you’re welcome- but yes it can. Powerpusher is a solution created by our team to help you launch more cost-effective digital marketing campaign and generate more leads in just a few clicks.
What is PowerPusher?
PowerPusher is a tool that automates all your digital marketing campaigns using our website traffic database to help you reach high-intent property seekers for the best results. With this, you can easily prepare, target and market your listings across Facebook, Google and Instagram in just 60 seconds!
On top of that, you get access to target audiences exclusive to 99.co through the use of our own backend, website traffic proprietary data. What this means is that your ads will only be shown and retargeted to high quality property seekers who are actively searching for properties and are most likely to make an enquiry.
Whether you’re an inexperienced or experienced digital marketer, this tool will help you improve your campaign performance, grant you exclusive access to 99.co’s website traffic and give you an upper hand amongst your competitors. Also, as we are in partnership with Google, all new Google ad users can spend up to 20,000 coins and get 50% back!
Where do I start?
Here are some quick tips on how to get started!
Step 1:
Top up your coin wallet <https://www.99.co/select-coin-packages> with our various coin packages suited for your needs! Each coin costs as low as 0.01 cents per coin.
Step 2:
Head over to your dashboard and click on PowerPusher to promote your listing.

Step 3:
Pick who you would like to target and your budget for your campaign. The higher the budget, the greater the impressions and clicks!

Step 4:
Choose how long you would like your ad campaign to run.

Recurring: Your ad campaign will continue to run till your coins run out.
Custom: Specified duration of how long you would like your ad campaign to run.
Step 5:
Preview and customize your ad text in a way you believe will entice potential property seekers to click on your ad. Once done, click “launch” and you’re done!

When your campaign ends, easily access how effective they were from performance reports accessible from your listing dashboard.

Click on it and you can easily toggle between Facebook and Google to see results from your respective ads.

And there you have it!
We hope this has been helpful. Want to see what else we’re doing to help our agent friends? Check out our Agent Survival Guide filled with resources we have put together to help Agents tide through this crisis.
About Felicia Tan
Looking to sell your property?
Whether your HDB apartment is reaching the end of its Minimum Occupation Period (MOP) or your condo has crossed its Seller Stamp Duty (SSD) window, it is always good to know how much you can potentially gain if you were to list and sell your property. Not only that, you’ll also need to know whether your gains would allow you to right-size to the dream home in the neighbourhood you and your family have been eyeing.
One easy way is to send us a request for a credible and trusted property consultant to reach out to you.
Alternatively, you can jump onto 99.co’s Property Value Tool to get an estimate for free.
If you’re looking for your dream home, be it as a first-time or seasoned homebuyer or seller – say, to upgrade or right-size – you will find it on Singapore’s fastest-growing property portal 99.co.
Meanwhile, if you have an interesting property-related story to share with us, drop us a message here — and we’ll review it and get back to you.
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