The Avenir

The Avenir is a 376-unit ultra-luxe freehold condominium located in the prime River Valley area. This coveted address lies at the heart of District 9 overlooking Orchard Road at one end and the Singapore River at the other. Standing at 36 storeys, the Avenir is the scene of elevated living, its sprawling grounds giving residents the luxury of space within the city centre. Sleekly detailed with luxe verdant accents, the Arrival Courtyard is a tantalising hint of what awaits within The Avenir.

The Avenir is developed by Carmel Development Pte Ltd, a joint venture between GuocoLand and two of Hong Leong Group’s companies, Hong Leong Holdings Limited and Hong Realty. GuocoLand is a premier regional property company with operations in the geographical markets of Singapore, China and Malaysia, expanding via strategic partnerships beyond Asia into the United Kingdom and Australia. Listed on the Singapore Exchange Securities Trading Limited since 1978, GuocoLand specialises in property development, property investment, hotel operations and property management, with a focus on achieving scalability, sustainability and growth in its core markets. In Singapore, the Group has successfully developed 36 residential projects yielding approximately 11,000 apartments and homes. To date, GuocoLand is also known for the success of its highly-regarded and successful residential projects like Goodwood Residence, Leedon Residence, Wallich Residence and Martin Modern. In recognition of its portfolio of quality, innovative developments and commitment to business excellence, GuocoLand has been honoured with numerous awards and accolades both locally and internationally. These most prominently include real estate awards honouring the best property companies such as the International Property Awards, FIABCI Property Awards, BCI Asia Awards and South East Asia Property Awards. GuocoLand thoughtfully creates contemporary homes that serve as the setting for a privileged modern life. These abodes are places that are welcoming, liveable, comfortable, and timeless.

Hong Realty was incorporated in 1962 as a property development and investment holding company, and is a subsidiary of Hong Leong Investment Holdings. As an established real estate developer based in Singapore, Hong Realty has also participated in many enbloc acquisitions and redevelopment projects over the years.

Hong Leong Holdings Limited (HLHL) was established in 1968 as the privately-held property development and investment arm of the Hong Leong Group. As one of the pioneers of the real estate scene in Singapore, HLHL has since emerged as a major player in the property market, making it one of the most sought-after providers of a comfortable home. To date, it manages 8 commercial projects and has developed close to 100 residential properties, including a range of mid to high-end residential projects in some of the country's most coveted neighbourhoods. As a forward-looking developer that continues to pursue improvement and expansion while maintaining its high design, customer service and sustainability standards, HLHL takes pride in being responsible for some of the most distinctive and iconic residential developments in Singapore. Their commercial property portfolio, comprising Hong Leong Building, Fuji Xerox Towers, 80 Robinson Road, 76 Shenton Way and Anson Centre, mirrors the growth of Singapore’s Central Business District. Notable residential developments include Hong Leong Garden, Tulip Garden, The Atria at Meyer, The Makena, Tanjong Ria, Riverside Piazza, Watermark Robertson Quay, Tate Residences and Aalto, several of which have earned numerous awards for the company.

Their parent company, Hong Leong Group, has a long history, having entered into Singapore’s property development in the early 1960s. Today, the Group holds the largest non-government residential land bank in Singapore and is engaged in a wide range of businesses in the Asia-Pacific, Europe and North America. It is one of Asia’s largest and most successful conglomerates, with gross assets of over S$40 billion. In Singapore, the Group has won a huge reputation as an innovative entrepreneur and a key player in the property market. It is rated the largest residential developer as well as the biggest commercial landlord in Singapore’s core Central Business District. The Group collectively owns over 8 million square feet of lettable office, industrial, retail and residential space. Over the past five decades, the Group has developed many iconic properties along the Singapore skyline and positioned itself as a market leader with more than 130 quality residential properties and over 100 premium commercial and mixed-use developments, including projects like One Shenton, The Tate residences, Sage, The St. Regis Hotel and Residences, Singapore, W Singapore- Sentosa Cove, The Residences at W Singapore - Sentosa Cove and Quayside Isle.