The much-anticipated launch of the Emerald of Katong has generated strong interest in District 15. Drawing over 10,000 visitors within the first three preview days (November 1-3), the official launch is set for November 16, with excitement already building over its strategic location and range of amenities.
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Emerald of Katong project details
Emerald of Katong, on Jalan Tembusu in the vibrant District 15, offers a prime address near Tanjong Katong MRT Station. Sim Lian Group acquired this site last year for S$828.8 million, equating to about S$1,069 per square foot per plot ratio. The development sits on a sprawling 221,436-square-foot site with a 99-year leasehold tenure.
The project is helmed by Sim Lian Group, a trusted name in Singapore’s property market known for its quality developments. Their focus remains on creating residential spaces that foster a strong sense of community and provide an integrated, modern living experience.
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The project comprises six elegant blocks, each ranging from 18 to 21 stories. Here, you’ll find units ranging from cosy 1-bedroom-plus-study layouts to expansive 5-bedroom luxe apartments, catering to various lifestyle needs. Sizes start at 484 square feet and extend to 1,561 square feet. Pricing for this new launch condo starts at S$1.2 million for the smallest unit and goes up to S$3.5 million for the largest five-bedroom luxe. While Sim Lian has not disclosed the average price, estimates suggest around S$2,550 psf.
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A unique addition to this project is an adjacent public park, designed by Tinderbox Landscape Studio, providing residents with scenic green spaces just steps away. Notably, local investor Dominic Bose has asked about a 2-bedroom unit, drawn by the development’s convenient location.
Interested in more upcoming new launches for the year? Take a look at your options here: Upcoming new launches: New Launch condos in H2 2024
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Emerald of Katong connectivity
Emerald of Katong stands out for its excellent connectivity. Just a five-minute walk from the Tanjong Katong MRT Station, you can easily reach key spots across Singapore. The Thomson-East Coast Line connects residents directly to destinations such as Marina Bay, Orchard Road, and Changi Airport, making daily commutes and weekend outings more accessible.
For those who prefer driving, major expressways, including the East Coast Parkway (ECP) and Pan Island Expressway (PIE), are nearby, offering efficient routes to various parts of the island.
Amenities at Emerald of Katong
A rich suite of amenities awaits residents at Emerald of Katong, designed to provide a vibrant lifestyle. These include:
- A clubhouse ideal for gatherings and events
- A fully equipped gymnasium
- Landscaped gardens and tranquil walking paths
- Dedicated playgrounds for children
- An on-site spa for relaxation
- Outdoor BBQ pits for alfresco dining
- Ample parking spaces and 24-hour security for peace of mind
With this variety of features, the development ensures comfort and convenience for residents of all ages.
Emerald of Katong surrounding environment
District 15 is home to a variety of nearby amenities, making it an attractive choice for residents. Dining and shopping options are abundant, with Parkway Parade just a short walk away. Reputable schools like Tanjong Katong Primary School and Haig Girls’ School are in the vicinity, adding to the appeal for families seeking a new launch condo in this area.
Nearby new launch development – Tembusu Grand
Tembusu Grand, a neighbouring project developed jointly by City Developments and MCL Land, launched in April 2023. The 638-unit development has sold over 82% of its units, with prices averaging S$2,458 psf. Its success highlights the demand for high-quality living spaces in District 15.
Other upcoming new launches
Chuan Park by Kingsford Group
In another part of Singapore, Kingsford Group launched Chuan Park on October 31, drawing impressive interest. Over the first four days, over 15,000 visitors attended the sales gallery preview. Near Lorong Chuan MRT Station on the Circle Line, this 916-unit project offers a 99-year leasehold with expected average prices around S$2,500 psf. Because of the strong response, the sales booking day has been moved up to November 10.
Updated on 13 November: Upon its launch Chuan Park achieved significant sales success, selling over 60% of its 916 units. Units were priced competitively, starting from S$1.6 million and going up to S$4.3 million, with an average price exceeding S$2,500 per square foot. The project primarily appealed to Singaporean buyers, constituting 93% of the purchasers, while the remaining 7% were permanent residents and foreigners. Among the unit types, the 2- and 3-bedroom configurations were the most sought-after.
Read more: Record-breaking sales anticipated for Chuan Park on 16 November
Nava Grove by MCL Land and Sinarmas Land
MCL Land and Sinarmas Land’s latest project, Nava Grove, saw over 4,000 visitors during its preview weekend on November 2-3. In District 21‘s Pine Grove, the official launch is also scheduled for November 16. The project offers various unit types, from 2- to 5-bedroom layouts. Prices begin at S$1.388 million for 2-bedroom units (approximately S$2,224 psf), with 5-bedroom premium units priced from S$3.988 million (S$2,316 psf). Some 4- and 5-bedroom units even feature private lifts, adding a premium touch to the development.
Which new launch do you have your eye on? Share them in the comments section below or on our Facebook page.
About Sophiyanah David
Sophi, a seasoned copywriter specialising in Singaporean real estate and property, is one of the minds behind 99.co's informative articles. Like her colleagues at 99.co, Sophi is dedicated to keeping you informed about the ever-changing world of real estate so you can find your forever home. When off the clock, you can find her giggling and kicking her feet as she reads her romance novels, watching anime - if FMBA is not your fave, she might fight you (but you'll probably win) and looking up latest skincare trends.
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