Hudson Place Residences made a healthy debut over its launch weekend, moving 201 out of 327 units at an average price of S$2,458 psf. The take-up rate suggests that buyer confidence in the Media Circle and one-north area continues to strengthen, especially as the precinct gradually evolves into a more complete residential enclave.
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201 units sold, averaging S$2,458 psf
Joint developers Qingjian Realty, Forsea Holdings, CYZ Land and Jianan Capital sold around 61.5% of units over the May 16 to 17 launch weekend. The 99-year leasehold development at Media Circle comprises two residential towers of 15 and 23 storeys, offering a mix of 2- to 4-bedroom layouts alongside five penthouses.
Transacted prices averaged around S$2,458 psf, positioning Hudson Place Residences competitively within the Rest of Central Region (RCR), particularly when compared against some recently launched suburban projects that have already crossed the S$2,500 psf mark.
Notably, Hudson Place Residences benefited from a lower land acquisition cost compared to some nearby launches. The site was secured at around S$1,037 psf per plot ratio, giving the developers greater flexibility in pricing the project competitively.
Singaporeans and Permanent Residents accounted for around 99% of buyers. The development drew interest from across Singapore, with notable demand from the western corridor, as well as established towns including Thomson, Punggol, and Sengkang.
Larger homes favoured by owner-occupiers
According to the developers, a large proportion of buyers are purchasing a unit for own-stay. Hudson Place Residences’ competitive pricing, thoughtfully designed layouts, and high-growth location are key factors behind their purchase decisions.
| Unit Type | Size (sqft) | No of Units | % of Unit Mix |
| 2-bedroom | 646 – 689 | 183 | 55.96% |
| 3-bedroom | 893 – 1,055 | 71 | 21.71% |
| 4-bedroom | 1,152 – 1,432 | 68 | 20.84% |
| Penthouse | 1,744 – 2,196 | 5 | 1.53% |
| Total | 327 | 100% | |
All 14 units of the 893 sqft 3-bedroom deluxe type were fully sold during launch weekend. The 1,152 sqft 4-bedroom premium units also saw more than 88% taken up, while one penthouse unit was transacted as well.
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This reflects a broader trend that has become increasingly visible across recent new launches: buyers continue to prioritise practical and liveable layouts over purely compact investment-focused units.
Instead of smaller units dominating transactions, family-sized homes appear to be attracting stronger interest, particularly among HDB upgraders and owner-occupiers who are planning for longer-term stays. Many units were also reportedly sold below the S$2.5 million threshold, which remains an important affordability sweet spot for owner-occupiers and HDB upgraders.
The developers likely anticipated this demand shift. Hudson Place Residences introduced a larger proportion of 3- and 4-bedroom layouts following the healthy take-up observed at Bloomsbury Residences last year. Bloomsbury Residences is now close to 90% sold, suggesting that demand within the Media Circle precinct may be building progressively rather than tapering off.
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Early-mover advantage in the evolving Media Circle
A few years ago, Media Circle and one-north were still viewed largely as employment and business hubs rather than residential enclaves. That perception appears to be gradually changing.
Mr Du Dexiang, Managing Director of Qingjian Realty, noted that “the weekend’s response reflects a new and growing pool of buyers who recognise the potential of this emerging precinct and the unique proposition of a home here”.
Buyers entering Hudson Place Residences today are not simply purchasing a condominium unit. Many are effectively positioning themselves early within a precinct that is still in the middle of its transformation journey.
The wider one-north area already houses a sizeable employment base across the technology, biomedical, research, and media sectors. Major institutions and employment nodes nearby include the National University of Singapore, National University Hospital, and Singapore Science Park.
Future developments may further strengthen this ecosystem. Plans such as Kampong AI — Singapore’s upcoming AI-focused hub — could continue driving housing demand from professionals working within the district.
Read more: Evaluating Hudson Place Residences through the investment lens
New launch pipeline remains relatively limited
Following Hudson Place Residences, there are currently no major launch-ready projects expected within one-north for the rest of 2026. The next private residential launch within the area is expected only in 2027, with another Qingjian-led development planned for Dover-Medway.
With plans for up to 6,000 new homes in Dover-Medway under the 2025 URA Master Plan and ongoing enhancements to the innovation ecosystem, housing demand is expected to remain resilient, further benefitting those who enter early into the Greater one-north transformation.
Stay updated with the latest news and insights on Singapore’s new launch market here.
About Ananda Bayu
Ananda has been wrangling Singapore's complex real estate trends into readable bites since 2020. She writes like she's explaining it to a friend over kopi — because who has time for jargon? When off the clock, she’s probably doom-scrolling through cat memes on X, convincing herself it's the highest tier of "creative inspiration".
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