Bloomsbury Residences — the first new launch condo in Mediapolis, one-north — sold 25.1% of its units during launch weekend. While the take-up rate might seem moderate at first glance, the bigger picture shows healthy buyer interest despite current market caution. For a project in a brand-new precinct, Bloomsbury Residences launch sales marks a promising start.
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Bloomsbury Residences launch performance
At launch, Bloomsbury Residences moved 90 out of 358 units at an average price of S$2,474 per square foot (psf). Among the sales, the largest penthouse unit fetched S$2,700 psf, making it one of the top transactions in the area so far this year.
This performance is in line with what we’ve seen at recent launches, given the cautious sentiment across the property market. Developer Qingjian Realty and joint venture partner Forsea Holdings described the launch outcome as encouraging, especially in light of ongoing economic uncertainties.
Sought-after units during sales launch
The 2-bedroom units emerged as the most popular choice, making up over 70% of the sales. This isn’t surprising. With a starting price of around S$1.37 million, the 2-bedders hit the sweet spot for buyers looking for a city-fringe address with strong rental potential.
Note that Bloomsbury Residences offers no 1-bedroom option, which is typically popular among investors. The 2-bedrooms are the smallest layouts, ranging from 570 to 689 sqft.
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3- and 4-bedroom units also performed steadily, with over 20 units taken up. One of the standout deals was the sale of a 6-bedroom penthouse — a rare find in one-north — that transacted at S$2,700 psf. These launch sales reflect Bloomsbury’s diverse appeal. Whether for investment or own-stay, the layout mix caters to both ends of the buyer spectrum.
Unit mix
| Unit Type | Size (sqft) | Total Units |
| 2-bedroom | 570 | 38 |
| 2-bedroom Premium | 646 – 678 | 76 |
| 2-bedroom Premium + Study | 689 | 76 |
| 3-bedroom + Study | 904 | 38 |
| 3-bedroom Premium | 980 | 19 |
| 3-bedroom Premium + Study | 980 – 990 | 23 |
| 3-bedroom Premium + Flexi | 1,098 | 12 |
| 4-bedroom Premium + Study | 1,173 – 1,206 | 30 |
| 4-bedroom Suite + Flexi | 1,421 | 38 |
| 4-bedroom Penthouse | 1,345 | 2 |
| 5-bedroom Penthouse | 1,668 – 1,916 | 4 |
| 6-bedroom Penthouse | 2,131 | 2 |
Who bought Bloomsbury Residences?
88% of Bloomsbury Residences’ buyers were Singaporeans, which shows strong local confidence in the project. Most buyers were over 40 years old, with more than 90% already residing in private residential properties across various parts of Singapore.
The project attracted a balanced mix of owner-occupiers and investors. Young families and professionals in the tech, media, and education sectors made up a large share of the owner-occupier segment. Many were drawn to the location’s proximity to Tanglin Trust School, INSEAD, and the Science Park cluster.
High sales conversion rate
The launch followed a preview that drew roughly 2,500 visitors and saw 199 cheques collected as expressions of interest. With 90 units sold, that means about 45.2% of interested buyers went on to make a purchase — a solid figure by industry standards.
Despite current headwinds in the market, the sales conversion rate of 45.2% is relatively high, especially for a project in a new and untested location like Mediapolis.
Projects like Normanton Park and Blossoms by the Park have shown that with the right product and price point, strong take-up can happen even without immediate MRT access. Bloomsbury seems to be following a similar path, thanks to its blend of functionality, design, and location.
Bloomsbury Residences’ strongest selling points
One of the biggest draws of Bloomsbury Residences is its unique site. Being within the Mediapolis precinct, it directly borders the low-rise Wessex Estate, offering unblocked views that are rare in this district. Around 60–70% of the units were designed to maximise these views, a clever design move that sets it apart from earlier launches in one-north.
The development also offers over 50 lifestyle facilities, including three swimming pools, co-working spaces, gyms, and a tennis court. Several of these facilities are located on the rooftop, giving even lower-floor residents a chance to enjoy the Wessex greenery.
And here’s something new: robot-assisted maintenance. From pool-cleaning bots to contactless delivery robots, Bloomsbury is bringing smart condo living to the next level. These features align well with the innovation theme of one-north and may help reduce long-term maintenance costs.
Finally, all units are built under the new GFA harmonisation guidelines, which means no more aircon ledges counted in unit sizes. This ensures more usable interior space — a big plus in a market that’s seeing more compact layouts.
Read more: 5 key insights on Bloomsbury Residences: Is this the future of city living?
Price comparison with previous launches
Bloomsbury Residences’ average launch price of S$2,474 psf puts it right in the mix with other recent projects in the area:
- Blossoms by the Park launched in April 2023 with nearly 75% sold on launch day at around S$2,423 psf. It’s now 93% sold.
- One-North Eden, launched in 2021, was fully sold by 2022 at an average of S$1,965 psf. Recent sub-sales are averaging S$2,326 psf.
- The Hill @ One-North launched in April 2024 with a slower start. It has sold 62 out of 142 units to date. The current average price psf is around S$2,550.
Given these comparisons, Bloomsbury Residences offers competitive pricing — especially when you factor in its views, facilities, and larger layouts.
Looking at newer launches, Bloomsbury’s price point is also below those of The Orie, The Collective at One Sophia, and ELTA.
| Project | District | Average PSF |
| The Orie | 12 | $2,733 |
| The Collective at One Sophia | 9 | $2,745 |
| ELTA | 5 | $2,545 |
| Parktown Residence | 18 | $2,369 |
| Lentor Central Residences | 26 | $2,216 |
Upcoming projects in Media Circle
Media Circle is just getting started. Aside from Bloomsbury Residences, Qingjian and Forsea have already secured another land parcel nearby — Media Circle Parcel A — at a land rate roughly 13% lower than Bloomsbury’s. The main difference? Parcel A’s retail space will fall under MCST control, while Bloomsbury keeps and manages its retail component, known as Bloomsbury Shoppes.
Bloomsbury’s setup offers a potential advantage. With a single party overseeing the retail experience, there’s usually greater control over the types of shops and services available, which can enhance both convenience and long-term property value.
Another site, Media Circle Parcel B, remains on the market, with its tender closing on April 29. Interestingly, the Media Circle long-stay serviced apartments plot failed to draw a successful bid due to a low offer. The Government seems prepared to hold back on land sales to maintain pricing stability in the area.
In the long run, early movers into Media Circle like Bloomsbury Residences stand to benefit. As the precinct matures, with new commercial and residential additions, prices and rental demand are likely to grow.
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About Ananda Bayu
Ananda has been wrangling Singapore's complex real estate trends into readable bites since 2020. She writes like she's explaining it to a friend over kopi — because who has time for jargon? When off the clock, she’s probably doom-scrolling through cat memes on X, convincing herself it's the highest tier of "creative inspiration".
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