Arina East Residences first previewed on May 31, 2025. Then, one week later on June 7, 2025, which also coincided with Hari Raya Haji – its sales began.
Unlike the usual full-scale public launch, a different approach was taken for this project. Sales were conducted through private placement only. That means a limited batch of units was released, and the invitations went out to selected buyers. The launch period coincided with the June school holidays, so a smaller rollout helped control crowd sizes and maintain exclusivity.
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Arina East Residences sales performance
Out of 107 available units in the project, 10 units were sold, which works out to a take-up rate of 9.3%. The average price for these units was S$3,008 per square foot (psf).
Breaking down the sales by unit type, you will find that seven 2-bedroom units were purchased, along with one 3-bedroom unit and two 4-bedroom units. The transactions showed a price range between S$2,890 psf and S$3,250 psf. Most Arina East Residences of the buyers were Singaporean locals.
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Unit types and pricing
The Arina East Residences offer a variety of unit types, catering to different preferences and budgets. Here’s a summary of the available options:
- 1-bedroom units (starting at 495 sqft): From S$1.43 million (approximately S$2,880 psf)
- 2-bedroom deluxe units (starting at 678 sqft): From S$1.95 million
- 2-bedroom premium units (starting at 797 sqft): Just under S$2.3 million
- 3-bedroom deluxe units (starting at 969 sqft): From S$2.86 million (approximately S$2,950 psf)
- 4-bedroom premium units with private lift (starting at 1,389 sqft): From S$4.34 million (approximately S$3,126 psf)
The launch pricing of S$3,008 psf has been viewed as relatively competitive, especially when compared to other recent developments. For comparison, Meyer Blue saw 17 units sold at S$3,150 psf, while The Continuum recorded 51 units sold at S$2,920 psf.
Eyeing a particular new launch? Check if it suits your finances with 99.co’s Progressive Payments Calculator!
Arina East Residences project and developer background
The development of Arina East Residences is led by ZACD Group, a Hong Kong-listed company, alongside Welltech Construction, a subsidiary of Qingjian Group, and FRX Capital. This project involves the redevelopment of the former La Ville, a freehold development with 40 units, which was acquired en bloc for S$152 million in December 2021.
The project itself is located at Tanjong Rhu Road in District 15’. It features two 20-storey blocks that are connected by sky bridges, offering a unique architectural design. With a freehold tenure, the expected completion for Arina East Residences is by the end of 2027. Its location is a significant draw, being just a 3-minute walk to Katong Park MRT station station on the Thomson-East Coast Line.
Furthermore, several well-known schools are nearby, including Dunman High School, Chung Cheng High School, and Broadrick Secondary School, providing excellent educational options for families.
Keen on Arina East Residences? Learn more about the project, its facilities, location here: Arina East Residences review: A freehold launch near Katong Park MRT
What’s happening around the area?
Arina East Residences is situated in a location that’s seeing major change.
The project is located within the Kallang Alive Masterplan zone. This initiative is part of Singapore’s larger Southern Coastline Vision, a 120km stretch that was introduced at the 2024 National Day Rally.
What does that mean for you? It means future developments nearby will include new lifestyle spaces, better infrastructure, and more connectivity. The Singapore Sports School will even be relocating to the Sports Hub at Kallang Basin. Plus, shopping and recreational spots like Kallang Wave Mall are just around the corner.
All these transformations are widely expected to boost property values in the future, making this project a promising prospect for you.
Want a deeper dive into Arina East Residences’ investment potential? Head on over for a read here: Near MRT, near waterfront, freehold – would Arina East Residences be a good investment?
What industry experts are saying
Property experts have weighed in on the slower start.
One key observation is that smaller boutique projects – especially those with around 100 units or fewer – often see a more gradual sales pace. Unlike larger developments that benefit from big-scale marketing and momentum, these projects tend to move units steadily over a longer period rather than all at once. So, a slower start isn’t necessarily unusual.
Another factor raised is pricing. While the average launch price of around S$3,008 psf has been called “relatively competitive,” some analysts argue that it still sits above other projects.
Economic uncertainty is also playing a role here. Many buyers are now more cautious with their spending. This shift in sentiment has led developers to take a wait-and-see approach – with some holding off on launching new projects since April 2025, hoping for more favourable market conditions.
In this context, Arina East Residences has been viewed as a way to test the market. And based on the modest sales so far, it appears that caution still dominates. While the location and freehold status are appealing, buyers seem to be waiting to see how the market unfolds before committing.
Looking for other new launches? Here’s the Full List of New Condo Launches in 2025
Nearby BTO projects
There’s already been a wave of new public housing activity just around the corner. Two major BTO projects in the Tanjong Rhu area have launched in the past year:
- Tanjong Rhu Riverfront I & II, which launched in June 2024 with 2,063 units
- Tanjong Rhu Parc Front, which launched in February 2025 with 812 units
These launches will bring a fresh wave of young families and first-time homeowners to the neighbourhood. Over time, many of them may start looking to upgrade to private condominiums – potentially driving up future demand for developments like Arina East Residences.
And if you’re planning to sell your unit down the road, this group of BTO households could become your future right-sizing pool, giving you more exit opportunities when the time is right.
About Sophiyanah David
Sophi, a seasoned copywriter specialising in Singaporean real estate and property, is one of the minds behind 99.co's informative articles. Like her colleagues at 99.co, Sophi is dedicated to keeping you informed about the ever-changing world of real estate so you can find your forever home. When off the clock, you can find her giggling and kicking her feet as she reads her romance novels, watching anime - if FMBA is not your fave, she might fight you (but you'll probably win) and looking up latest skincare trends.
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