Kingsford’s One Marina Gardens made a confident entry into the market over the weekend (12-13 April), with 353 out of 937 units sold during its official launch. That’s a take-up rate of 38% at an average price of S$2,953 per square foot (psf), with Singaporeans making up about 83% of the purchasers.
With market sentiment still cautious amid global uncertainty, the healthy turnout suggests one thing: One Marina Gardens’ combination of pricing, location, and first-mover appeal in the Marina South precinct has resonated with buyers looking for long-term value.
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One Marina Gardens’ strong conversion rate
During the preview period of One Marina Gardens, the developer reportedly collected 863 cheques as expressions of interest. By launch weekend, that translated to 353 actual transactions — a conversion rate of 41%. That’s higher than the typical 30–35% average seen at recent launches, pointing to genuine intent among visitors rather than casual interest.
It also reflects a growing appetite for projects with strong locational advantages, especially those near MRT lines and business hubs. The fact that One Marina Gardens is directly connected to Marina South MRT on the Thomson-East Coast Line only adds to its appeal.
Investor-led sales: Compact units sold the most
Compact units were the clear front-runners during the launch of One Marina Gardens. 1- and 2-bedroom types accounted for roughly 70% of the entire unit mix and about 83% of the total units sold during the first weekend of launch.
Priced from S$1.163 to S$2.168 million, the interest in these compact units came primarily from investors seeking rental income and capital gains. Many were drawn to the project’s city-centre positioning at a price point often seen in fringe areas.
As comparison, URA Realis caveat data showed that new, non-landed private homes of similar sizes in the Downtown Core were recently transacting at an average of about S$1.84 million.
The entry prices at One Marina Gardens stack up well even against some units in the Rest of Central Region (RCR) and higher-tier offerings in the Outside Central Region (OCR). This strategic pricing clearly attracted attention from savvy buyers comparing across districts.
Investor confidence could have been further supported by the potential for strong rental demand, thanks to the project’s proximity to the CBD, Marina Bay Sands, Gardens by the Bay, and the Thomson-East Coast MRT line.
Though investors dominated sales of 1- and 2-bedroom units, the project also drew strong interest from owner-occupiers. 3- and 4-bedroom types, which were priced from S$2.459 to S$4.977 million, proved popular among buyers planning to live in the development.
“Top-down” trend shows demand for high floors
Interestingly, the One Marina Gardens sales followed a top-down trend — higher-floor units were snapped up first. With the development’s two towers rising up to 44 storeys, buyers saw value in paying slightly more for better views and greater privacy.
This was supported by the project’s price strategy. Though the average price of S$2,953 psf achieved was slightly above the earlier indicated range of S$2,850 to S$2,900 psf, the developer kept the price increment per floor minimal.
The pricing allows buyers to secure panoramic-facing units — including views of Marina Bay Sands, Gardens by the Bay and the CBD — without paying an excessive premium. It’s a move that paid off in building momentum during launch.
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A clear first-mover advantage in Marina South
One Marina Gardens stands out for being the first residential project in the Marina South precinct. The area is set to transform into a car-lite, mixed-use district with offices, shops, community facilities and approximately 10,000 homes.
In such an emerging neighbourhood, early buyers often enjoy the strongest gains as the area matures. While land parcels in the precinct are still being rolled out, Kingsford has secured a head start, and that has given this launch an edge.
Its direct integration with an MRT station, strong views, and lifestyle-focused offerings — including 52 facilities and commercial units on the ground level — all help it stake a unique position in the future Marina South skyline.
Given its city centre location and pricing strategy, One Marina Gardens has great potential for both rental yield and capital appreciation. Market watchers estimate that current rents in the Downtown Core can support gross yields of up to 4%, which is strong for a new launch in a central location.
Additionally, ongoing infrastructure projects like Changi Airport Terminal 5 and the Marina Bay Sands expansion are expected to put upward pressure on construction costs in 2025 and 2026. This likely means replacement costs — and therefore launch prices — will rise in the near future. Buyers getting in now may benefit from this inflation in the coming years.
What’s next for One Marina Gardens
While some buyers stayed on the sidelines due to geopolitical tensions and tariff concerns, this pattern is not unfamiliar. Historically, buying momentum often returns once the dust settles — whether it was after cooling measures or during Covid-19.
Market analysts believe the combination of Marina South’s long-term transformation, Singapore’s position as a global safe haven, and interest rate trends could see One Marina Gardens continue to attract attention over the next few quarters.
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About Ananda Bayu
Ananda has been wrangling Singapore's complex real estate trends into readable bites since 2020. She writes like she's explaining it to a friend over kopi — because who has time for jargon? When off the clock, she’s probably doom-scrolling through cat memes on X, convincing herself it's the highest tier of "creative inspiration".
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