2020 was a tough year shaped by the pandemic and economic uncertainty.
Weathering this storm wasn’t easy, but over the past 12 months, 99 Group managed to roll up its sleeves and rally its employees across all of its subsidiaries in Singapore and Indonesia to work closely with one another and adapt to these changing times.
Thanks to their efforts, 99 Group posted exceptional results in 2020, with high double-digit growth in key indicators. Group sales – which includes subscriptions, packages like must-see listings, and partnerships with media and developers – jumped 66 per cent year-on-year, while net cash flow surged 77%, thanks in part, to prudent and strategic spending.
On the audience front, 99 Group’s traffic and enquiries also spiked, reflecting the high consumer interest in property. In Singapore, more than nine in 10 users are sourced through organic traffic, a nearly 40 per cent increase. This growth trajectory extends to its Indonesian site (99.co/id), as visits and monthly active users doubled in 2020 compared to the previous year.
99 Group Chief Executive Darius Cheung said: “We are proud of a stellar year, especially in retaining our status as the fastest growing property platform in Southeast Asia, growing at least twice as fast as our nearest competitor in Singapore and dominating the market by a mile in Indonesia compared to anyone else.”
The COVID-19 pandemic has caused extraordinary challenges but also presented unprecedented opportunities for the real estate industry to transform. 99 Group rose to the challenge of helping consumers property-hunt safely by rolling out virtual tours and enhancing the veracity of listings. We also held online property shows in Indonesia and Singapore in 2020, and both events turned out to be the largest ever online property bazaars in their respective countries. Looking ahead, 99 Group expects to continue on this growth trajectory, powered by continual tech innovation.
“We’ll be firing on all cylinders in 2021,” Darius said.
With the start of 2021, 99 Group will be working closely with its treasured partners, developers and agencies in the property industry in Southeast Asia, as together, we help potential and existing homeowners, investors and tenants find and enjoy their perfect homes.
Looking for a property? Find your dream home on Singapore’s most intelligent property portal 99.co!
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We are a property search engine with the overarching goal of building a more transparent and efficient property market. We are working towards that future by empowering people with the tools and information needed to find a place to live in the best way possible.
Looking to sell your property?
Whether your HDB apartment is reaching the end of its Minimum Occupation Period (MOP) or your condo has crossed its Seller Stamp Duty (SSD) window, it is always good to know how much you can potentially gain if you were to list and sell your property. Not only that, you’ll also need to know whether your gains would allow you to right-size to the dream home in the neighbourhood you and your family have been eyeing.
One easy way is to send us a request for a credible and trusted property consultant to reach out to you.
Alternatively, you can jump onto 99.co’s Property Value Tool to get an estimate for free.
If you’re looking for your dream home, be it as a first-time or seasoned homebuyer or seller – say, to upgrade or right-size – you will find it on Singapore’s fastest-growing property portal 99.co.
Meanwhile, if you have an interesting property-related story to share with us, drop us a message here — and we’ll review it and get back to you.
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