Around 9,100 flats are set to be released in the upcoming October BTO exercise, spread across 10 different projects. These launches will take place in towns such as Ang Mo Kio, Bedok, Bishan, Bukit Merah, Jurong East, Sengkang, Toa Payoh, and Yishun. This round of launches will also feature the first BTO flats in two brand-new housing estates – the Greater Southern Waterfront (GSW)
Let’s break down everything you need to know about this launch.
Table of contents
Keppel Club BTO project overview
You’ll find a wide mix of flat types in this launch. About 1,000 units will be offered in total, ranging from 2-room flexi flats to 3- and 4-room flats, along with public rental units. So whether you’re a young couple starting out or a small family looking to upgrade, there’s likely something here for you.
And yes – this isn’t just another launch. It’s the first BTO Greater Southern Waterfront October drop.
A unique spot in the heart of Bukit Merah
This GSW BTO sits right where the old Keppel Club used to be. It’s tucked within Bukit Merah – a mature and well-loved town. The area is bounded by Telok Blangah Road, Berlayer Creek, and Bukit Chermin.
You’ll also be near Labrador Park MRT and Telok Blangah MRT, both on the Circle Line. The best part? Walking trails will connect you from your future home to these stations, so you can get around without ever needing a car.
1
1
1
1
0
1
1
1
1
1
1
0
2
1
2
1
2
1
High-rise living with family-friendly features
When it comes to building height, this project goes big. The blocks will range from 19 to 46 storeys high – giving you stunning views over the waterfront and nearby green areas.
But it’s not just about height. You’ll also have thoughtful features within the estate itself. A pre-school will be built for young families, and a nature-themed playground will help keep your kids active and connected to the outdoors.
Designed with nature and history in mind
This isn’t your average urban development. Nature plays a big part in how this estate is being designed. Expect lush landscaping, green corridors, and terraced gardens that help animals move safely through the area while creating peaceful pockets of nature for you to enjoy.
Environmental studies and insights from nature groups have shaped the layout too. You’ll be living near Berlayer Creek, one of the last remaining mangrove areas in southern Singapore. It’s home to rich biodiversity and will serve as a scenic and educational backdrop for daily life.
There’s even a nod to the area’s heritage. A granite formation known as Batu Berlayar, or “Sailing Rock,” used to stand near Berlayer Creek. This historic landmark helped guide maritime traders to Singapore as far back as the 14th century.
A well-planned future community
The overall site at Keppel Club spans 48 hectares, and this BTO launch is just the beginning. Over time, you’ll see up to 6,000 HDB flats and 3,000 private homes being built in this area.
What’s more, around 10 hectares – that’s about 20% of the site – will be used for parks and open land. That’s nearly the size of 18 football fields dedicated to green space, making this one of the most livable BTO projects in recent years.
Appreciation potential of the Greater Southern Waterfront
If you’re wondering about long-term value, you’ll want to take a closer look at what’s coming to the GSW. This area isn’t just about scenic views and convenient city living – it’s also set to become one of Singapore’s most transformative urban growth corridors.
The GSW stretches from Pasir Panjang all the way to Marina East, covering more than 2,000 hectares of prime southern coastline. Over the next few decades, this area will turn into a key destination for living, working, and leisure – essentially becoming a new city hub. For homebuyers like you, this means the BTO flats launched at Keppel Club may enjoy both strong demand and promising future value.
Phased development, long-term promise
Development across the Greater Southern Waterfront will take place in stages. In the first 5 to 10 years, attention will be focused on key sites like the former Keppel Club, Pasir Panjang Power District, and Mount Faber. With new homes, community spaces, and recreational nodes planned here, the groundwork is already being laid for vibrant new neighbourhoods to take root.
What makes this even more attractive for you is that these BTO flats are entering the market at the very start of the transformation. As the area gradually matures, future amenities, infrastructure and lifestyle offerings will naturally enhance the desirability of homes here.
A seamless connection of nature, city and heritage
One of the biggest selling points of the GSW is how well it blends urban living with nature and heritage. Imagine waking up in a high-floor flat, strolling through landscaped trails, and reaching the waterfront or the Southern Ridges – all without leaving your neighbourhood.
There will also be a continuous waterfront promenade, allowing you to walk or cycle easily from West Coast Park all the way to Marina East. The upcoming Pasir Panjang Linear Park will form part of this route, linking places like Labrador Nature Reserve to the working container port. Along the way, you’ll get unique views of Singapore’s maritime history and future developments.
Plus, plans for improved access to Mount Faber – including a funicular system to connect the foothills to the hilltop cable car station – mean you can enjoy easy connections to major recreational spots in the city.
A live-work-play vision you’ll be part of
The Keppel Club site, where the first BTO Greater Southern Waterfront October launch is taking place, is being shaped to blend seamlessly with the surrounding greenery and waterfront. That means your new home will sit within a walkable, eco-friendly estate that’s close to nature, yet still linked to the heart of the city.
More importantly, the Greater Southern Waterfront isn’t just for housing. It’s being shaped as a complete ecosystem – with job opportunities, green spaces, heritage districts, and improved transport connections. This live-work-play environment is exactly what today’s homebuyers look for, making properties here strategically valuable assets with significant potential for appreciation, whether you’re buying for your own stay or thinking about long-term value.
Another debut: Mount Pleasant’s first BTO launch
The upcoming Mount Pleasant BTO project in Toa Payoh will bring about 1,350 new homes, with a mix of 2-room flexi, 3-room, and 4-room units. The development will also feature convenient amenities such as a preschool, supermarket, shops, and an eatery.
Several blocks in this project will be integrated with public rental flats, with one block designated entirely for rental housing. Located just a short 5-minute walk from the future Mount Pleasant MRT station on the Thomson-East Coast Line, the site offers strong transport connectivity.
This launch marks the first of six planned projects within the 33-hectare Old Police Academy site, which is expected to eventually provide around 5,000 flats. Property experts believe the Mount Pleasant flats are likely to be classified under the Prime category, and the area is anticipated to attract strong demand from families due to its proximity to well-known schools.
Read more here: Mount Pleasant BTO: What to expect from the October 2025 launch
3
2
3
2
3
2
2
1
3
1
2
1
3
1
2
2
3
2
4
2
The big picture: Singapore’s public housing strategy
This Keppel Club BTO is just one part of a larger plan. The government remains committed to making public housing affordable, inclusive, and accessible for all Singaporeans.
More homes are being planned near the city, so more families can live close to their workplaces or be near elderly parents in older towns. This helps support better work-life balance and closer family ties.
Looking ahead, over 50,000 flats are expected to be launched between 2025 and 2027. Of these, about 19,600 flats are already scheduled for release in 2025.
About Sophiyanah David
Sophi, a seasoned copywriter specialising in Singaporean real estate and property, is one of the minds behind 99.co's informative articles. Like her colleagues at 99.co, Sophi is dedicated to keeping you informed about the ever-changing world of real estate so you can find your forever home. When off the clock, you can find her giggling and kicking her feet as she reads her romance novels, watching anime - if FMBA is not your fave, she might fight you (but you'll probably win) and looking up latest skincare trends.
Looking to sell your property?
Whether your HDB apartment is reaching the end of its Minimum Occupation Period (MOP) or your condo has crossed its Seller Stamp Duty (SSD) window, it is always good to know how much you can potentially gain if you were to list and sell your property. Not only that, you’ll also need to know whether your gains would allow you to right-size to the dream home in the neighbourhood you and your family have been eyeing.
One easy way is to send us a request for a credible and trusted property consultant to reach out to you.
Alternatively, you can jump onto 99.co’s Property Value Tool to get an estimate for free.
If you’re looking for your dream home, be it as a first-time or seasoned homebuyer or seller – say, to upgrade or right-size – you will find it on Singapore’s fastest-growing property portal 99.co.
Meanwhile, if you have an interesting property-related story to share with us, drop us a message here — and we’ll review it and get back to you.
Join our social media communities!
Facebook | Instagram | TikTok | Telegram | YouTube | Twitter
Leave a comment