The SEN

The SEN: Nature, Connectivity, and Growth in Upper Bukit Timah

Nestled in the heart of Upper Bukit Timah in District 21, The Sen is a rare new launch that blends modern convenience with the tranquillity of nature. Located along Jalan Jurong Kechil, this 99-year leasehold development comprises 347 residences spread across five 10-storey blocks. Residents can look forward to a home surrounded by greenery while still enjoying superb connectivity to the rest of Singapore. With Beauty World and Hume MRT stations just minutes away, expressways close by, and four nature parks nearby, The Sen offers the perfect balance of urban living and natural retreat.

The Sen sits on a site area of 19,245.4 sqm, with a full suite of communal facilities, including a 50-metre lap pool, landscaped deck, a childcare centre for added convenience, as well as a one-to-one carpark provision with 347 lots. The project is expected to achieve TOP in Q2 2029, with vacant possession slated for Q2 2030.

The Sen - Unit Mix

• 1 Bedroom: 10 units
• 2 Bedroom: 110 units
• 2 Bedroom + Study: 57 units
• 3 Bedroom: 90 units
• 3 Bedroom + Study (Premium): 40 units
• 4 Bedroom + Study (Premium): 40 units

New Launch Price Analysis: Why Consider The Sen?

In July 2024, the Sustained Land-led JV secured The Sen site at De Souza Avenue through a Government Land Sales (GLS) tender, emerging as the highest bidder at S$278.9 million. This translates to a land rate of S$841 per square foot per plot ratio (psf ppr).

With a land bid of S$841 psf ppr, The Sen enters the market at a lower cost than several recent GLS sites—even in the OCR. For example, Dairy Farm Walk transacted at S$1,020 psf ppr, Faber Walk at S$900 psf ppr, and Lakeside Drive at S$1,132 psf ppr. This means The Sen offers buyers the rare chance to secure a Rest of Central Region (RCR) home at prices that rival or even undercut some Outside Central Region (OCR) projects.

The last new launch condo in the area before The SEN was the 258-unit Verdale (TOP 2024), which is fully sold and averages at S$2,008 psf in the secondary market as of 2025. The successful Verdale condo highlights the appeal and potential of this location, suggesting that The SEN at De Souza could similarly attract strong interest and deliver exceptional value.

Looking ahead, future GLS sites are expected to launch at significantly higher prices, with projections crossing S$2,700 psf to S$3,000 psf. In comparison, nearby RCR projects like 8@BT already average around SS$2,749 psf at the time of The Sen's launching. With the current RCR average at S$2,744 psf, buyers at The Sen stand to enter at a price point below the market average—offering both immediate value and long-term upside as land costs push new launches higher.

Public Transport and Connectivity around The SEN

The SEN in Bukit Timah boasts excellent public transport and connectivity options, making it a prime location for residents who value convenience. It is well-served by the Downtown Line, with Beauty World MRT station just a short walk away, providing direct access to key areas such as the Central Business District and Marina Bay. 

Additionally, the area is well-connected by major roads and expressways, including the Pan Island Expressway (PIE) and Bukit Timah Road, facilitating easy access to various parts of Singapore. This robust transportation network ensures that residents of The SEN can enjoy seamless commutes and connectivity to the rest of the island.

Lifestyle Amenities Near The SEN at De Souza

Living at The SEN provides access to a plethora of lifestyle amenities, enhancing the quality of life for its residents. The vicinity is home to numerous shopping malls, such as Bukit Timah Shopping Centre, Beauty World Plaza, and the newly revitalised Beauty World Centre. These malls offer a wide range of retail options, from daily necessities to boutique stores. 

Furthermore, residents can enjoy various recreational facilities, including fitness centres, spas, and entertainment options, ensuring a well-rounded lifestyle. The area's vibrant community atmosphere and abundance of amenities make The SEN an ideal place for families and individuals alike.

Dine and Drink Near The SEN

The SEN at De Souza is surrounded by a diverse array of dining and drinking establishments, catering to all tastes and preferences. The nearby Cheong Chin Nam Road and Upper Bukit Timah Road are renowned for their eclectic mix of local eateries, cafes, and restaurants, offering everything from traditional hawker fare to international cuisine. Popular dining spots such as Al-Azhar Eating Restaurant and Carpenter and Cook are just a stone’s throw away, providing residents with endless options for a delightful culinary experience. Whether it's a casual brunch, a gourmet dinner, or a relaxing evening with friends, the dining scene around The SEN has something for everyone.

If you’d like to get your groceries or simply tuck into amazing local dishes, you can head over to the iconic Bukit Timah Market & Food Centre. With a wet market on the first floor and a hawker on the second, everything you need for your tummy can be found right here. There's also Beauty World Food Centre within walking distance.

Nature Spots Near The SEN

Nature enthusiasts will find plenty to love about The SEN at De Souza, as it is situated near several beautiful nature spots. The Bukit Timah Nature Reserve, one of Singapore's most significant ecological sites, is just a short drive away. This reserve offers a lush, green sanctuary with numerous hiking trails and rich biodiversity, perfect for weekend adventures and outdoor activities. Bukit Batok Nature Park, located just across the road from The SEN, also provides future residents with such greenery and recreational options. 

Additionally, the Rail Corridor, a green corridor that stretches across Singapore, provides a scenic route for jogging, cycling, and strolls. These natural escapes offer residents a refreshing break from urban life and an opportunity to connect with nature.

Reputable Schools Near The SEN

The SEN at De Souza will be a suitable home for families because it’s surrounded by many educational facilities. This is important for families with children, especially those who are participating in the P1 balloting exercise. Since your home-school distance will play a significant part in your application, The SEN's location allows you to have more options for primary schools within a 2 km radius of the development. 

Primary Schools within 1km:

• Bukit Timah Primary School

Primary Schools within 1-2km:

• Bukit View Primary School
• Keming Primary School
• Lianhua Primary School
• Methodist Girls' School
• Pei Hwa Presbyterian Primary School

URA Master Plan and Future Developments around The SEN at De Souza

According to the Urban Redevelopment Authority (URA) Master Plan, the future developments around The SEN condo promise to enhance the area’s appeal even further. The ongoing transformation of the Beauty World precinct aims to create a vibrant, mixed-use urban village with new residential, commercial, and community spaces.

Plans for improved public transport, green spaces, and pedestrian-friendly infrastructure are also in the pipeline, contributing to a more livable and dynamic environment. These future developments are set to elevate the lifestyle quality and investment potential of properties in the area, making it a highly attractive location for homebuyers and investors.