A millionaire couple with a family-first approach: How Jayson and Charlene are evolving with their clients

In today’s property market, priorities tend to shift as life enters new stages. For Jayson and Charlene, that shift has become especially meaningful. Having recently welcomed their first child, their perspective on property decisions has naturally expanded. As a result, greater emphasis is now placed on helping families plan with clarity and confidence. 

At the same time, their track record continues to grow. With strong results in both new launches and resale transactions, the duo has built a reputation grounded in research, transparency, and execution. Now, those strengths are being applied with a deeper understanding of what families truly need.

Building momentum through discipline and partnership

Jayson’s (@jaysonchan) entry into real estate came with a significant leap of faith. After serving in the Special Operations Forces (SOF), he chose to leave with a S$48,000 bond and just S$4,000 in savings. “I wanted something where I could see the outcome,” Jayson shared. “In real estate, you follow through the entire process, and you know you’ve helped someone make a real decision.”

Meanwhile, Charlene (@charlenechse) had already begun her journey in the industry straight out of university. In their early years, much of their time was spent building a foundation from scratch – distributing flyers across HDB estates and gradually learning how the market worked.

Those early days were not easy. For about six months, both of them worked up to six days a week, often until 1 to 2am, just to generate leads. Gradually, smaller deals, from room rentals to referrals, helped them build capital, which was then reinvested into growing the business.

That persistence eventually translated into rapid progress. Within just four years, Jayson was promoted to District Division Director, an achievement that typically takes two to three years longer. 

Alongside this, Charlene achieved recognition as a two-time Millionaire Producer in 2023 and 2024, while Jayson was named a Rising Millionaire in 2026.

As a team, their growth has been equally notable. Rise Realty expanded into a division within a short timeframe and was ranked among the Top 10 divisions in 2025.

A complementary dynamic that clients benefit from

Although they operate as a team, Jayson and Charlene bring distinctly different strengths to the table – something that has become a clear advantage for their clients. 

Charlene’s expertise lies in new launches. With close to a decade of experience, she is well-versed in identifying pricing opportunities and spotting units with strong growth potential. At the same time, she places strong emphasis on relationships, often approaching clients with a level of care that extends beyond the transaction itself.

Jayson, on the other hand, focuses on numbers, structuring, and negotiation. His ability to process financial scenarios quickly allows clients to move forward with clarity, particularly when transitioning between properties. “While we both work together, our speciality is very different,” Charlene explained. “Clients benefit from both perspectives, which helps them make more balanced decisions.”

This dynamic becomes especially relevant when working with couples. “I tend to be more emotional, while Jayson is more logical,” Charlene added. “So when we meet clients, we’re able to understand both viewpoints. He supports the decision with numbers, and I help them stay connected to what they want.”

Guiding clients with transparency, even when it means saying no

A key part of their approach is being upfront with clients, even when it means advising against a purchase. “We give them a lot more transparency,” Jayson said. “We don’t push what’s good for us. It’s always about what’s right for them.”

There have been cases where clients were prepared to proceed despite additional costs, such as higher stamp duties. However, after reviewing the numbers and exit strategy, Jayson and Charlene recommended holding back instead. “Sometimes clients come to us very set on something,” Jayson explained. “But when we run through the numbers, it just doesn’t make sense. So we’ll tell them honestly that it’s not a good move.”

This level of honesty has built trust over time. Clients are not only guided through the upsides, but also made aware of potential risks, allowing them to make more informed decisions.

Turning research into real results

Their emphasis on research and market analysis has consistently translated into measurable results.

One example involved a young family upgrading from an HDB flat into a 3-bedroom unit at Lentor Modern in 2022. At the time, the area was still developing, which created some hesitation. “They were unsure because it was a new township,” Jayson shared. “So we walked them through the transformation plans, connectivity, and long-term growth potential.” With a clearer understanding, the clients proceeded with the purchase. By 2026, the unit was sold upon completion for a profit of approximately S$430,000 within three and a half years. Following this, the same clients moved on to upgrade into a larger 4-bedroom unit in a city-fringe development.

“They were ready to walk away,” Charlene recalled. “But we revisited their main objective, which was investment, and looked at what made the most sense from there.” After reviewing the options, Jayson and Charlene proposed a 2-bedroom plus study unit within the same development. The client proceeded with the purchase, and by 2025, the property generated gains of around S$445,000. Since then, the relationship has continued to grow. The client has moved on to their next investment, while still engaging Jayson and Charlene for rental matters and referring others within their network.

Driving impact through new launches and content

Beyond individual transactions, Jayson and Charlene have also made their mark in the new launch space. They have worked closely with ERA to support several projects, including One Sophia, Collective at One Sophia, SORA, and One Marina Gardens.

This involvement stems from their strong presence as project taggers, where they are actively on the ground driving awareness and supporting each launch. Even with a relatively short track record in this segment, they have quickly emerged as one of the fastest-rising project taggers within the company.

At the same time, their YouTube channel has become a key extension of their work. Through it, they share detailed breakdowns of new launches and market insights. “A lot of our clients come to us through our YouTube channel,” they shared. “For every launch, we do our own breakdown and analysis so they can better understand the opportunity.”

This has allowed them to connect with clients who are specifically interested in new launches, while also building familiarity through consistent and transparent sharing of their perspectives.

Learning through challenges and staying grounded

Like many in the industry, not every deal goes through. There have been instances where clients were influenced by external opinions and chose not to proceed – only to later express regret.

Instead of dwelling on these situations, Jayson and Charlene focus on what can be improved. “It just means we didn’t meet their expectations in some way,” Charlene reflected. “Then we work on doing better.”

Over time, this mindset has helped them stay grounded. Rather than trying to close every client, the emphasis is placed on serving each one fully and meaningfully.

Growing a team with the same values

Beyond their own clients, Jayson and Charlene have also focused on building a strong team culture.

With more than 20 agents under Rise Realty (@riserealty.sg), regular training and weekly sessions are conducted to keep everyone aligned with the market. At the same time, there is a strong emphasis on equipping agents with the right knowledge and mindset.

“Besides handling clients, what we provide to our team is just as important,” Jayson shared. Today, many within the team have gone on to achieve strong results, reflecting the systems and guidance put in place.

A shift towards family-centric planning

With their recent transition into parenthood, their advisory has taken on a more holistic dimension. “When we look at a property now, we think about whether it can support the next 10 to 15 years of a family’s life,” they shared.

Considerations such as school proximity, daily convenience, and long-term planning are now given greater weight. These factors, while sometimes overlooked by younger buyers, become increasingly important for families navigating key life stages. “There are a lot of things families face that others may not realise,” Charlene said. “We’re now more mindful of how to plan timelines properly, so the transition is smoother.” 

This perspective allows them to guide clients not just through a purchase, but through a broader journey of progression and stability.

Jayson and Charlene

As a married couple with a combined 12 years of experience in real estate, Jayson and Charlene bring both professional insight and personal understanding to every client they work with. Their approach is grounded in clear strategy, hands-on execution, and thoughtful long-term planning. 

Now, as they step into parenthood themselves, they are especially attuned to the needs of families navigating important property decisions. Whether you are upgrading, investing, or planning your next move, their guidance is shaped by both experience and a genuine understanding of what matters most at each stage of life.

You can reach Jayson and Charlene at +65 8189 8284 to get started.