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Here’s why Lentor Central Residences had a 93.3% take-up rate at launch

Updated: 6 min read

Just last week, we discussed the upcoming launch of Lentor Central Residences alongside two other projects – Aurea and Aurelle. As the latest addition to the Lentor Hills area, expectations were high. Given its competitive starting prices relative to its prime location, it was clear that demand would be strong. Now that the launch weekend has passed, we can confirm that the response was overwhelming. Here’s a closer look at the Lentor Central Residences take-up rate and what drove its success.

Lentor Central Residences launch performance

By 5 PM on Sunday, March 10, an impressive 93.3% of the 477 available units had already been sold. That amounts to 455 units snapped up within just a few days. Developed by Hong Leong Holdings, GuocoLand, and CSC Land Group, the project saw high demand for three-bedroom and four-bedroom units.

The majority of buyers were Singaporeans, making up about 90% of all purchasers. Permanent residents and foreign buyers accounted for the remaining 10%. Most of these buyers were owner-occupiers, indicating that Lentor Central Residences appeals primarily to those looking for a long-term home rather than investors.

Keen to know how the other launches went? Read more here: Aurelle of Tampines: Singapore’s first EC launch of 2025 almost sold out on first day!

Lentor Central Residences pricing and unit breakdown

The price per square foot (psf) ranged from S$1,982 to S$2,573, with an average of S$2,200 psf. Here’s how the pricing was structured based on unit types:

Unit type Size (sqft) Starting price Price per sqft (psf)
1-bedroom from 463 S$998,000 S$2,155
2-bedroom from 678 S$1.428 million S$2,107
3-bedroom from 915 S$1.883 million S$2,058
4-bedroom from 1,184 S$2.438 million S$2,059

These figures reflect a competitive pricing strategy, making the project an attractive option for various buyer groups.

Interested in this new launch? Check if it suits your finances with 99.co’s Progressive Payments Calculator!

Who bought Lentor Central Residences?

A mix of first-time homebuyers and HDB upgraders made up a significant portion of buyers. In addition, some purchasers were downsizing from older landed properties or condominiums. Buyers from developments like Bullion Park (33 years old), The Calrose (18 years old), and Thomson Grove (41 years old) saw Lentor Central Residences as an opportunity to transition to a newer, well-located project.

 

Why did Lentor Central Residences sell so well?

lentor central residences pool
Image credit: Hong Leong Holdings

Several factors contributed to the project’s rapid sales. First, its pricing was considered competitive compared to other new launches in Singapore. The entry price for a one-bedroom unit at under S$1 million was a rare find, making it an attractive option for singles and investors.

Its location also played a key role. The development is situated near  Lentor MRT station and Lentor Modern Mall, providing residents with excellent connectivity and retail options. Additionally, previous Lentor Hills projects had already seen strong demand, leaving limited unsold stock in the area. This could have created a sense of urgency among buyers who did not want to miss out on its latest addition. 

Learn more about Lentor Central Residences’ location here: Lentor Central Residences to launch on March 8, with prices from S$1,981 psf

Families with children also found the project appealing due to its proximity to reputable schools, including CHIJ St. Nicholas Girls’ School, Anderson Primary School, and Mayflower Primary School. Furthermore, the long-term potential of the area contributed to its attractiveness, as the nearby North Coast Innovation Corridor and Seletar Regional Centre are expected to drive further growth in the coming years.

Read more on Lentor Central Residences’ potential for appreciation here: Lentor Central Residences: A smart long-term investment or just another new launch?

How does Lentor Central Residences compare to other Lentor projects

lentor central residences artist's impression
Image credit: Hong Leong Holdings

Among the Lentor Hills projects launched so far, Lentor Central Residences recorded the highest launch weekend take-up rate, surpassing Lentor Modern’s 84% sales rate at launch. It is also the top-selling private residential project in Singapore (by percentage) in 2025.

Since September 2022, six projects in Lentor Hills Estate have been launched, totaling 2,954 units. Now, 93% of these units have been sold. When comparing prices to other recently launched projects:

With an average price of S$2,200 psf, Lentor Central Residences is positioned competitively within the Outside Central Region (OCR), offering buyers a more affordable alternative while still being well-connected and in a prime neighbourhood.

The strong performance of Lentor Central Residences is part of a broader trend in the Singapore property market. Developers launched three major projects over the weekend, with more than 1,100 units sold across all developments.

Even without counting executive condominium (EC) sales, private home developer sales in Q1 2025 are expected to surpass 3,200 units. This puts the quarter close to Q4 2024’s total of 3,420 units, marking the highest Q1 sales volume since 2021.

Several market factors contributed to this strong demand:

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  • Wealth accumulation: Buyers are deploying accumulated wealth into real estate amid economic stability.
  • Interest rate cuts: Lower borrowing costs have made property purchases more attractive.
  • Stable pricing: The government’s harmonisation measures have kept pricing in check, maintaining market confidence.
It’s not too late, you can still buy from Lentor Central Residences – take a look at remaining available units here!

About Sophiyanah David

Sophi, a seasoned copywriter specialising in Singaporean real estate and property, is one of the minds behind 99.co's informative articles. Like her colleagues at 99.co, Sophi is dedicated to keeping you informed about the ever-changing world of real estate so you can find your forever home. When off the clock, you can find her giggling and kicking her feet as she reads her romance novels, watching anime - if FMBA is not your fave, she might fight you (but you'll probably win) and looking up latest skincare trends.

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