ERA Realty Network Rises to Lead with a Brand New Initiative

On 21 February 2019, ERA Realty Network (ERA) announced during the Asia Pacific Business Conference (APBC) a number of expansion plans and initiatives that will secure its position as a market leader in the industry.

Becoming the Region’s Market Leader

In his opening speech, Mr Jack Chua, CEO of ERA, highlights the company’s successes till date. He draws attention to their acquisition of the ERA master franchisor for Indonesia and ownership of Thailand ERA master franchise as evidence of its rapid expansion. As ERA becomes more involved in matters concerning business development in these countries, this will create cross-selling benefits. This means that agents from different countries can collaborate to market and sell overseas properties to their own local customers. Tapping into overseas resources in other parts of Asia will give ERA’s agent an edge over its competitors.

Plush by ERA

Aside from those efforts, ERA has also introduced a first-in-the-industry initiative -Plush by ERA. Targeted at empowering the organisation’s elite real estate professionals, it is a response to the increasing demands of High Net Worth Individuals (HNWIs) in the Asia-Pacific region.

Plush real estate professionals will receive additional training to better serve the HNWIs and be coached on how to supply advisory services. This covers asset management & enhancement, trust & will creation and estate & succession planning.

This rollout will enable the ERA’s agent network operating within the niche market segment to network and explore co-broking opportunities across the region. Respective teams in each country will have to conduct research studies to learn more about the needs, wants and demand of their HNWI. In the long run, they aim to build an exclusive information repository and offer a one-stop service for distinguished clientele.

Contributing back to the Society

Chua also announced that ERA will be donating $150,000 to the National University of Singapore (NUS). This is part of their efforts to be in line with Budget 2019’s focus on education. The bursary will help underprivileged students from low-income families fund their tuition fee.  The cheque of $150,000 was presented by Mr Chan Chun Sing, Minister of Trade and Industry, to Mr Kevin Ong, Director of Development Office, NUS during the conference.

Improve Existing Agents Productivity

Along with those changes, ERA will also focus on empowering all its agents through two different approaches. In 2019, there will be 40 upcoming project opportunities and up to 8 new launches targeted in March alone. These opportunities will allow agents to set higher targets, break personal records and achieve new career breakthroughs.

ERA has also developed a new training roadmap aimed at raising the professional standards of their agent network. More than 16 new trainings will be implemented to equip their agents with various hard and soft skills to succeed in the industry.

ERA will also be focusing on Smart Marketing Strategies and New Technology Support in order to better their services. These tools will help the agents achieve agility and thrive in an increasingly competitive market. Part of this movement includes receiving motivational talks from a renowned speaker, Mr Adam Khoo, so that agents can learn the skills they need to close successful transactions.