Interesting retail spaces can be a great way to encourage sharing on social media. Here are some ways to weave design into your retail space to make it more ‘Instagram-worthy’:
Redesigning your walls is one of the easiest ways to include Instagram-worthy features into your retail space.
You can have a selfie wall with design elements that encourage people to take photos in front of. Aesthetic backdrops such as patterned wallpaper (marble designs are popular!) generally work well, but be sure to subtly include your logo or have the backdrop convey a brand message.
You can also use neon light signs which have been rather effective in encouraging photography. However, make sure that the lights are not too bright, otherwise the images will be overexposed. Be creative with the designs and visuals: incorporate quotes, quirky messages, puns and jokes – these are very shareable and also helps flaunt the brand’s personality.
You don’t always have to stick to boring old tiles. Switch up the flooring of your retail store, and see it transform the character and vibe of the space. Using striking patterns, lights, decals or even holographic flooring, you can captivate customers by creating a unique and visually appealing space.
This will work exceptionally well for footwear retailers; when customers have a good backdrop for their shoe shots, there’s more opportunity for the product to get noticed on social media.
Lighting plays a very crucial role in determining how the photos will turn out. You can have impressive store designs, but unless the lighting is right, you will not get the desired Instagram-worthy shots.
Natural light is best for photography; but since most retail stores won’t allow for that option, look for warm lighting instead. Don’t go for fluorescent lights; they’re harsh and unflattering to subjects.
You will need to find a balance between uplights and downlights. Uplights create an ambient glow, while downlights are focused and brighter. You may want to keep downlights only to certain areas, such as cosmetics counters. You can also include trap lighting, to create dramatic lighting that looks good in photos.
The first rule when it comes to product display is to not over-clutter the display shelves; think “less is more”. Cluttered displays are messy; displaying too many products gives customers a sensory overload. Instead, be creative with your product displays, using it to encourage customers to photograph and upload them on social media platforms. Not only does this increase your brand exposure, it also makes the whole aesthetic a lot better.
A tip to have a cleaner, minimalistic look is to ensure there is sufficient spacing between display items. Have more white space around your merchandise, taking into account the product placement as well. This allows for cleaner photographs, and will prompt more Instagram shots of your interior.
Remember, the more you get out on social media, the more free marketing and exposure you’re getting.
How else can we transform a retail store? Voice your thoughts in our comments section or on our Facebook community page.
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